Whether the KeyWords tag is still useful for SEO has always been controversial. Many opinions are that Google and Baidu no longer pay attention to it, but Yahoo still uses it. In fact, according to the author's observation, the Keywords tag should be used with caution or not.
At present, there are still many websites that accumulate a large number of keywords in the Keywords tag. This situation is almost invisible abroad. However, in China, because SEO knowledge is not popular, many novice webmasters or some early established websites, Still think Keywords will have an impact on search rankings. Here, Passerby C also wants to express his own opinion: For now, Meta Keywords does have an impact on rankings, but it is most likely to have a negative impact, so it is recommended that you use it with caution or even not use it.
When it comes to evidence, I can’t provide any evidence, but I have recently captured such information from articles on some authoritative websites. In addition, the author has summarized it based on my own experience, and I feel that this negative impact is very likely to be real.
First of all, the role of Meta Keywords is to tell search engines what the keywords of this page are. The original intention is to help search engines determine the keywords of the page. However, when someone discovered that piling up a large number of keywords in Meta Keywords can achieve a good ranking. , the meaning of this tag has deteriorated, so the search engine has to change its algorithm to eliminate this algorithm factor that affects search results.
Since this algorithm factor has to be discarded because of someone's abuse, we have reason to believe that it is a complete elimination, rather than just a reduction of the influence of this factor in the algorithm. If you want to do it, do it thoroughly. Why give such a possible What about the factors used to cheat and leave a way out?
Secondly, someone may ask, is it possible that spiders really need to use Meta Keywords to determine page keywords? This question would have been tenable a few years ago, but not now. We all know that the current search engine algorithms are very advanced. For example, Google Bot can already use its own program judgment to modify the title of a web page in the search results. Instead of the title you write, the search results will display the title. As long as The indexing program will make its own judgment if it feels that the Title you wrote does not match the actual content of the page. In this case, it is very easy to determine the keywords of a page. It does not matter whether you read the content of Meta Keywords or not.
From the above two points, there is really no reason to prove that Keywords will affect the search results. Some websites still use Meta Keywords, and the website rankings are also very good, but this does not mean that you have obtained good results because of using Keywords. ranking.
More importantly, Keywords is not a useless tag. On the contrary, it is very likely that it is still used by search engines.
Someone wrote an article on the well-known foreign SEO website http://searchengineland.com , saying that Microsoft's Bing search engine still uses the Meta Keywords tag, but it is only used to determine whether the website is cheating. If the spider program finds that there is a Meta Keywords tag on your website, followed by a long list of keywords, then it is obvious that you have specially prepared this detail for the search engines. To put it bluntly, you are trying to please the search engines and thus want to Get better rankings in search results. Such a webpage will not only fail to win the favor of search engines, it will even cause search engines to distrust this page. Once the search engine does not trust your page, the ranking will definitely be affected, or even if you use it too much, it will attract K Disasters are also possible.
Therefore, the Keywords tag must be used with caution. If you insist that this tag will affect the search results, then please be sure to pay attention to the size and make it as natural as possible. Do not deliberately pile up keywords. Only write 3-4 of the most important ones on each page. Keywords are enough and the keywords must be related to the content of the page. If you feel that you cannot grasp this scale well, then I suggest that you decisively give up using the Meta Keywords tag, and do not risk the future of your website for the sake of a positive impact that is not sure whether it exists.
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