In the previous section "Analysis of SEO: Search Engine Optimization "Don't Fall into the SEO Trap" (1)", we analyzed five optimization blind spots that may appear in search engine optimization. How to effectively avoid the opaque "trap" laid by search engines? In this chapter, we will further summarize:
1: nofollow optimization
I won’t put too much professional emphasis on the definition of nofollow here. Ordinary webmasters only need to know that nofollow can block search engine index links. Seeing this, some webmasters may ask: If the more internal links on a website, the better, why should we block links? The answer is actually very simple: invalid internal links will only dilute the weight of keyword links. For example, within the website: "Contact Us", "Online QQ", "Registration Number", "Comments", etc. If these links are not blocked, the weight of the website's keywords will be dispersed. On the other hand, unilateral links will also be made for "QQ, Ministry of Industry and Information Technology", etc. The single links exported unconditionally by the website will be reduced in weight at least, or mistakenly regarded by search engines as "link trading". The site K will be deducted. possible. In fact, nofollow is similar to robots.txt, but the scope of nofollow is more precise.
Two: Wrong 301 jump
In the current search engine optimization, most websites have done 301 redirects, but are they really done correctly? In the process of optimizing websites for clients, Binary found that although some websites made jumps to the homepage, they did not redirect to the homepage. It's not a 301 jump in the real sense, but "302" or "200". Although they have all completed the jump function, the information fed back to the search engines is completely different. The reason is that: 302 redirection is a "temporary" redirection, so it cannot transfer the weight. The final weight still lies in the URL itself. The 301 redirect is a "permanent" redirect, and all the weight of the original web page will be transferred to the new page. On the other hand, using the wrong code to cause 200 jumps will result in a search engine penalty. Therefore, after the webmaster performs 301 redirection, he must use the "301 redirection tool" to detect it. Note: Although 301 redirection can transfer the weight of the old domain name to the new domain name, it will not achieve 100% transfer during the transfer process. Baidu's response time after receiving a 301 redirect is much slower than Google's response.
Three: Stay away from hidden links and black links
Link exchange and sales have formed a small industry in the webmaster circle. The reason is simple. By purchasing links, you can quickly increase the weight of your website. But search engines have always cracked down on this for a simple reason: breaking search engine rules. However, search engines cannot identify whether the other party's link is a link obtained through monetary transactions. After all, no one will tell the search engine "my link was purchased." However, due to the popularity of the link market, some shady links have emerged: dark links and black links. These links are usually "friendly links" added by some black hat SEOs to obtain commercial benefits through abnormal means to obtain management rights of other people's websites. Moreover, the location of the links is relatively hidden and difficult for others to detect, so they have become the focus of search engines. The object of attack. The nature of these links is also easier to judge. Here is binary advice. Webmasters should stay away from dark links, black links and other unconventional links when purchasing links, so as not to fall into SEO traps.
Four: Station K is not closed
The vast majority of webmasters believe that once a website is processed by a search engine as a K station, there is basically no hope, and the possibility of a comeback is very slim. But is this really the case? In fact, search engine K sites are not completely blocked from the Internet. Some proper optimization techniques can bring the website back to life after being K-ed. A typical example comes to mind here: Isn’t “Wolf Rain SEO” a good example? How many times has it been dropped by search engines K? How many times has it been restored in a short period of time? Therefore, if the webmaster thinks that the website K is , it is hopeless in the short term, and it is completely a wrong statement. It just depends on whether the subsequent optimization is in place. When the conditions specified by the search engine are met, the website inclusion will naturally be released from the sandbox.
Five: Inclusion has nothing to do with weight
Some webmasters often say that a website is indexed in seconds and has a high weight. But in fact, does the speed of indexing really mean that search engines give the website a high weight? In fact, the so-called index in seconds can be easily achieved nowadays. Basically, it can be said that if the internal structure is optimized in place, there will be no big problems, and then with appropriate external link promotion, instant payment can be easily achieved. Therefore, inclusion has nothing to do with weight, because some new sites can achieve the effect of instant inclusion. However, although instant collection has nothing to do with weight, long-term instant collection can achieve the effect of accumulating website weight.
The analysis of the binary network in the above content continues in the previous chapter and continues to list 5 items ( http://i.zhihuiseo.com ), which I hope will be helpful to the webmaster. If reprinted, please keep the address to support labor.
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