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Many friends who do SEO need to get started with technology directly because of their work, and have never done any systematic SEO teaching. For these friends, there is usually a problem, that is to say, there is no systematic learning and only operational concepts in their heads. This is not conducive to the growth of SEO optimization experience, so at this time we need a systematic teaching to improve the learning and efficiency of our daily work. So I have seen that many SEOers are monks halfway, and for the SEO that they face every day I always solve the problem with half-understanding. The best solution is to start from scratch and learn SEO systematically. Then in the future, I will integrate the systematic learning content to share the SEO system course. Now let’s get back to the business:
Systematic Teaching Chapter 1: SEO Value Reflection
Section 1: What can SEO do?
With the development of the Internet era, search engines have continued to evolve and become more humane. Gradually, search engines have become a part of people's lives. Using search engines can not only serve individuals, but can also do good online marketing for enterprises. Promotion and publicity, so search engines have become one of the mainstream methods in online marketing. Search engine promotion is divided into two types. One is bidding ranking, that is, whoever bids the most will be ranked higher. The bidding ranking is The advantage is that it can occupy a favorable ranking position and appear in obvious places. The disadvantage is that it costs a lot. The money invested by some companies is not proportional to the money earned back and even suffers serious losses. Therefore, there are still certain risks in bidding ranking. The second type of search engine promotion The method is SEO. The advantage of SEO is that we don’t need to pay search engines. We can use our daily operations to improve our website rankings. This is the advantage of SEO. However, SEO is not without its shortcomings. The disadvantage is that SEO obtains natural rankings. In the ranking The position cannot surpass the bidding ranking position. Does that mean that the ranking is worthless if the bidding is not high? In fact, this is not the case. When people search now, everyone knows that promotion words can be posted for money, so some people They do not believe in PPC products. They would rather believe in natural ranking results, because this is a platform with fair competition, so it can give customers a sense of security. Since SEO is so good, what can we do with SEO? As for what SEO can help us as individuals and businesses, I will do the following integration: build corporate image, promote the corporate image on the Internet, build corporate reputation, and solve the problem of Internet credibility. ; Comprehensive promotion and publicity is not limited to one search engine. When we are a search engine, we can use the same method to improve the rankings of other well-known search engines; Help companies sell products. In modern society, purchasing products on the Internet is no longer a problem. Not only It can only be purchased on Taobao, and some people will choose to search for products in search engines and contact manufacturers to purchase products; accurate traffic ensures that every traffic is a customer who is interested in your product, ensuring transaction volume and saving customers. Screening time; user experience is good. When customers come to the website, they can use SEO optimization methods to optimize the user experience of the website itself, giving customers a safe and comfortable website browsing experience; search engine coverage is comprehensive, and information can be fully covered in search engines. Corner, as long as you master the skills, page ranking is not a problem;
Section 2: SEO business model for making money
Many people are asking that even if SEO is so good, what is the model for making money from SEO? In fact, in theory, the money-making model of SEO is: a marketing model based on keyword ranking effects to increase customer exposure. rate, promote companies and products on the Internet, and improve company sales and reputation. If we put it in simple words, it is dominated by keyword effects. After achieving keyword effects, companies or individuals can collect money. The modern mainstream SEO money-making business model is like this. However, there are many loopholes in the SEO money-making model. Now there are Many companies know that the results will not come off after a while, so they extend the payment time. Once there is a problem with the ranking, the company will find excuses not to pay the balance. Finally, if the company seems to have no effect on the keywords, they will If you just give up and don’t pay the balance, it would be very unfair to SEOers in such a situation. Therefore, in order to have a guarantee, the SEO money-making model must be done on the basis of a win-win situation. First of all, when choosing keywords for customers, you must look for For some keywords with an index of 100+ or more, the customer will be asked to pay 50% before proceeding. This is guaranteed for SEOers. In the end, the results will be achieved, and companies with keywords with indexes will be more or less successful. Call and inquire, so that the company is willing to pay you, and finally achieve the SEO money-making model.
Section 3: Choose a business model that suits you
Having said so much, everyone should know what business model is suitable for you, so let me re-integrate the benefits of the SEO model for you. Among them are: natural results will lead to greater business opportunities and improve network credibility; save costs and allow companies or individuals to Utilize the money invested in advertising for more publicity and promotion or other aspects; comprehensive coverage of information to increase the exposure of articles and websites; better user experience, allowing customers to come to the website to understand your website comfortably; traffic More accurate to ensure that every traffic is our own potential customer; build corporate image, promote brand development, and become the leader in the industry;
Section 4: What can everyone learn from future system tutorial SEO training?
Below I will share with you in advance each chapter of my system tutorial:
Chapter 1: SEO Value Reflection, Chapter 2: SEO Introduction, Chapter 3: SEO Strategy Analysis, Chapter 4: Keyword Selection Methods, Chapter 5: Website Internal Optimization, Chapter 6: Website External Optimization, Seven Chapter: Special Optimization Topics, Chapter 8: What You Learned;
If you are interested in the system tutorial I made, please pay attention to the article I wrote in A5. This article was originally produced by the parking system www.cy-card.com . It is a personal integration system tutorial. Please respect the success of the integrator's work. , thank you all, thank you A5!
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