Baidu is currently the world's largest Chinese search engine, and bidding is its main revenue. It is said that 1/4 of Baidu's bidding revenue comes from the medical and health industry, and the medical industry has an annual output value of approximately 450 billion and sales of approximately 350 billion. Maintain a growth rate of around 17%. Coupled with the increasing aging population in recent years, the ever-changing diseases, and the increasing number of sub-healthy people, all of this has only let the public know one message: this is a hugely profitable industry. The original intention of this article is to write about how medical websites can optimize keyword rankings. However, before writing it, I felt that before analyzing hospital websites and optimizing keywords, they must first analyze the current situation of the industry before continuing the analysis! At present, medical Industry websites can be mainly divided into three categories, including health portals, hospital websites and pharmaceutical business websites!
1. Health portal websites
With Baidu's adjustments in recent years, more weight and rankings have been given to large portals. At present, medical industry portals provide a large amount of information content and control key word rankings and traffic. Health portals include two types , one is the health channel of major comprehensive portal websites, such as the health channels of Sina, Sohu, NetEase and other websites, as well as the health channels of websites such as China and Phoenix, and the other is the health industry portal headed by 39 Health Network Websites, including 39 Health Network, Ask Questions Network, Seek Medical Questions and Medicine Network, Haodafu, etc., these websites have relatively large medical and health-related traffic, and most of the disease-related keywords are ranked on the home page of Baidu. pages of these websites.
2. Hospital websites
According to statistics, there are currently 20,000 to 30,000 hospitals of different levels in China, as well as countless clinics or institutions for cosmetic surgery and health care. Of course, not every hospital has built a website for promotion, but there is a hospital building Hundreds of websites are used for promotion. As far as Dianshui knows, many hospitals have dedicated Internet marketing teams. It is common to create dozens or hundreds of websites for a disease word. It is often shown on major TV stations across the country. You will see advertisements for **specialty hospitals! Baidu: Guangzhou Hospital. The first 50 pages of Baidu are websites with independent domain names. You can imagine the competition between hospitals! And the competition among hospital websites is currently based on region and disease type. The competition between the two categories is the most intense!
3. Pharmaceutical business websites
With the development of e-commerce, medicines are now also beginning to be sold online. According to Zidianshui, the number of online pharmacies in China that have passed the evaluation has reached more than 20. Professionals estimate that in the next year, the number of online pharmacies to be approved will far exceed the total number of all online pharmacies approved in the past four years. The more famous online pharmacies include Jianke.com, Kaixinren, Pharmacy.com, Daoyao.com, etc., as well as some pharmaceutical company websites, such as Jiuzhoutong, Pharmacy World, etc., as well as some large and small pharmaceutical information and agent investment promotion websites. Website, online pharmacies in the United States already account for nearly 30% of the market share of the entire pharmaceutical circulation in the United States. In China, if online pharmacy circulation is conservatively estimated to only account for 3% of the market, it would be nearly 15 billion yuan in size. In order to compete for market share, competition among drug business websites is becoming increasingly fierce! Such websites are mainly optimized for drug-related keywords and disease-related keywords. The article was originally published on Dianshui Blog, address: http://www.cuihonghai.com/20111026280.html
Although the competition in the medical industry has always been fierce, the cake is getting bigger and bigger. Faced with this environment, many hospitals are currently operated in a corporate manner, without marketing and making no profit. Only by understanding the general environment of website optimization in the medical industry can we carry out effective and targeted marketing!
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