It is the most common phenomenon for a website to be demoted. But why is it demoted? Some people say that search engines are "convulsed". But does this mean anything to it? How many websites have their rankings dropped, how many websites have their rankings rise. In fact, website authority reduction is not traceable. Any seemingly accidental authority reduction has inevitable factors for its existence. So how to find the root cause of the website's devaluation? If every step of optimization is taken to prevent micro-steps, devaluation will rarely occur again.
1: Signs of being demoted soon
Search engine ranking reduction does not come without any warning signs. In fact, any big ups and downs of ranking reduction or lifting will have a precursor. For example, a website is about to be promoted, but the homepage ranking has not changed yet. Its performance is that the collection speed is significantly accelerated, the traffic of long-tail words is increasing day by day, and the number of spiders is increasing. So what are the signs that a website is about to be downgraded? First: the snapshots are irregular and severely reverted (not that the website reverts in batches in one update). Second: Reduce the number of external links in batches and then reduce them (it is normal to reduce dozens of external links every day, but if there are dozens of external links reduced every day and hundreds of external links are eliminated, then it must be a sign of a reduction in authority). Third: The internal pages are not included (for websites that are about to be downgraded, the internal pages will basically not be included in a short period of time, and this time must be at least 6 hours). Fourth: Long-tail keywords lose rankings (this can be queried through tools such as Aizhan Baidu weight query, the results are obvious). The above points are signs that the website is about to be demoted. If the website is demoted, it will be manifested in the main keywords seriously losing rankings and disappearing without a trace.
2: Find the root cause of power reduction
When faced with the above four questions, do we have to sit back and wait for death? The answer is no. Finding the root cause of power reduction is the best way to solve the current crisis.
A: What have you done recently?
Generally speaking, if a website that has not undergone black hat optimization will be demoted, the reason is likely to be caused by recent operations. And this reason usually manifests itself in "within a week" operations.
1. If you change the website title or keywords, generally speaking, you may not see any fluctuations for a day or two, and the ranking may even suddenly improve. However, more often than not, the ranking will suddenly drop after a few days of revision.
2. In other words, the performance of changing the website server is the most obvious. Generally, changing the server on the same day will cause serious ranking fluctuations as early as the next day at the latest. Even if it is not handled properly, it will lead to a real " Reduce power."
3. With the sudden increase in links and inclusions, SEO practitioners must understand one thing. Don’t expect to eat a big fat man in one bite. If that is the case, it will cause "indigestion" and you will no longer be able to eat. In fact, there are countless cases that prove that if a website does the same number of external links or updates its content every day, but if it suddenly exaggerates this number several times. What we are likely to face is that due to the "short-term surge in external links and the sudden increase in inclusion", the search engine can no longer continue to include it in a short period of time, or even be demoted.
4. The website is revised frequently, and no matter how high the weight of the website is, it cannot withstand repeated changes. Generally speaking, for a website with good weight, a revision every three months will basically not affect the website ranking. However, if three words are revised in one month, the final result will be that the weight is reduced again and again, and the inclusion effect is not good again and again. What do search engines pay most attention to? The stability of the website.
B: Induced by external factors
1. If a website ranks high, it will inevitably be envied by many people in the industry, but there is also jealousy among them. You get millions of traffic every day, but you still don’t believe that you can’t drop the ranking? Therefore, there are many websites that have fallen. And these people are often used to "taking advantage of the fire" when search engines are preparing to update. Isn't the last e-commerce competition a good case? Although it is very shameful, it is also an effective way to achieve the goal. Therefore, here, it is essential for webmasters to appropriately select high-configuration servers based on industry competition, and do not leave opportunities for others to take advantage of.
2. The black-hearted space quotient, Binary. Yesterday, an affiliated site was suddenly deleted and only the home page was left. It was a bit baffling. After analyzing many reasons, I found that they will not be used by search engines. Finally, I pinged the website and finally found the problem. Because it was done through alias resolution, it worked. The space provider changed the IP address, but I didn't know it here. Therefore, it is recommended that when purchasing a server, it is best to do A record analysis. Once there is a problem with the website, you can find it in time.
3. Friendly links are disconnected or K-ed. Many webmasters do not check friendly links when making friendly links. In fact, this is the biggest bad habit. Because once the friend link is K, if the website continues to link, then it is likely to be implicated. After all, those who are close to the ink are guilty. On the other hand, there are also some webmasters who do things unintentionally. After exchanging links, they secretly drop the links, which eventually leads to one-way links out of the website. If the amount is large, the website may not be It was regarded as a "link trading station" and was demoted.
Today Binary/He Guijiang ( http://i.zhihuiseo.com ) has said so much. The website has been demoted. Have you ever tried to find out the reason? It is said that it is difficult to recover from the demotion. If the problem is not solved accordingly, Will always be a problem. And if the problem is identified correctly, wouldn’t it be easy to solve it by reducing power?
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