For domestic individual webmasters, what they most hope for is that their website can have a good ranking on Baidu, and then rely on Baidu to bring a large amount of traffic to our website. In order to achieve this wish, many webmasters have begun to optimize their websites for SEO. Work hard to improve the ranking of the website. However, website optimization is not an easy task, nor can it just rely on the accumulation of external links, because there are many aspects that need to be paid attention to by the webmasters. If the webmasters do not pay attention, If you understand, the SEO optimization done by the website is very likely not to be so successful. So what aspects should the webmaster pay attention to when doing SEO optimization?
1) Do not modify keyword groups during website optimization, and do not overstuff keywords!
Compared with some other domestic search engines, Baidu is more sensitive to the modification of key words of the website, and will also impose severe penalties on those websites that like to change keywords. If the webmaster wants to optimize his website successfully, and wants the website to be If you can have a high ranking in Baidu search, it is best for the webmaster not to modify the keyword groups of the website casually. In addition, in addition to not being able to change the keywords of the website at will, the webmaster must also slightly control the density of keywords on the website. After all, the more keywords on the website, the better. On the contrary, the keyword density of your website must be carefully controlled. The more keywords your website has, the more difficult it will be to optimize your website’s SEO, because the weight of your website is limited, and the more keywords your website has, the smaller the weight assigned to each keyword, and the key words of your website will be smaller. The smaller the weight of the word, the harder it is for the website to compete with other websites.
2) Unoriginal content cannot be published directly. It should be modified as pseudo-original before publishing!
In the process of website SEO, the quality of the original content of the website is very important to whether the website can help the website to be successfully optimized. After all, in this domestic Internet where you copy me and I forward it to you, original content is very important to Baidu Spider. "The temptation" is really too great, and the higher the original quality of your website content, the more your website will be loved by Baidu. As long as Baidu likes your website, you are still afraid that the website optimization will not be successful. Is there no way to get a top ranking from search engines? Therefore, when webmasters usually update website content, it is best if they can publish some original content. If there is no way to obtain original content, then they can collect or reprint content from other websites. When doing so, it is best to slightly modify these non-original content to try to achieve a pseudo-original effect.
3) You cannot add too many external links and friend links to the website in a short period of time, let alone use tools to send them in bulk!
For a website to be optimized for SEO, in addition to taking care of the internal work of the website and updating original content, we webmasters also cannot ignore the construction of external links and friendly links. After all, "external links are king" here. In this era, whether a website can have a high ranking in Baidu's normal search depends entirely on whether the website has enough external links or friendly links. Therefore, if the webmaster has time, he might as well add more high-quality external links, or exchange some high-quality friendly links with similar websites.
However, something that webmasters need to pay attention to is that you cannot add too many external links or friendly links to the website in a short period of time, and you cannot use any webmaster tools to send them in bulk, otherwise the website will Being punished by Baidu for cheating, I don’t think any webmaster would want to fail in website optimization due to this reason!
4) The webmaster cannot change the template of the website and the source code used by the website at will unless necessary!
There are many individual webmasters in China who like to change templates or website source codes for unknown reasons. They are not aware of the chain impact of website revisions on SEO. You must know that every template or source code cannot be exactly the same. , there will definitely be differences in some places. If you change the website template or source code at will, then the website will easily be demoted by Baidu, and the website will not be updated or included. If it is serious, it may cause the website to be deleted by Baidu. Being pulled into the sandbox, regardless of the penalty, is extremely detrimental to the website we are doing SEO optimization for!
5) Don’t be too eager for SEO optimization. You should know that the faster your ranking rises, the faster you will lose it!
Today’s webmasters really like to achieve success in one step, even when optimizing the website. For example, if they just start optimizing the website today, they hope that the website will be ranked on the homepage or first place tomorrow. Although this idea is good, not everyone can do it. It can be achieved. After all, if it were that easy, there would be no SEO optimization. In addition, webmasters need to know one thing when doing SEO optimization, that is, the longer the optimization time of the website, the more stable the ranking of the corresponding website will be. It will not be like those that suddenly appear on the homepage or third page of Baidu search page. One, fell off the next day and was so "fragile"!
The above content is original for making money online. Please keep the link information when reprinting: http://www.1010jianzhi.org/
Editor in charge: Yangyang Author 196654948's personal space