As we all know, in the process of website optimization and ranking, website bounce rate is one of the effective factors in ranking changes. How to better reduce website bounce or exit rate is a problem that we have to take seriously. Currently, regarding the issue of bounce rate, After thinking about it, the author believes that improving the website experience is a powerful way to reduce the bounce rate. How to improve the user experience? To improve the user experience, we should start from which aspects. The author will analyze it in detail here.
First, the website interface and color matching. First of all, for different websites and different industries, the author recommends choosing website colors and matching methods for your own industry, which mainly reflect the different characteristics of the industry. Secondly, choose a color ratio that is conducive to the public experience. Here I briefly introduce my own How is the website made? The main color I choose is based on light green tones. The website takes simplicity and simplicity as the first priority. The top banner of the homepage layout is mainly the website logo and our main business goal slogan. The following is a rotation of corporate Flash pictures. The pictures mainly highlight the mission of the company and the brand value of the company. The main product pictures are displayed in two columns. The size of the pictures is displayed in the form of thumbnails, giving customers an intuitive feeling and attracting customers to click further. , for product details. Finally, there are two news modules including the company's daily news, such as customer news about the company's cooperation, company organization gatherings, and other basic information. There is also a related news list that mainly focuses on the company's website theme and highlights the website positioning and website theme. The combination of the two It improves the authenticity of the company's products and business and highlights the relevance of the website theme.
Second, website navigation link layout. Website navigation link The author mainly uses the main products of the website as the column, including company profile, company products, company contact information and other basic information to form the main navigation of the website on the homepage. There are related articles to read at the bottom of each article in the bottom news list below. The title is helpful for users to read similar articles, provides convenience for users, and provides effective paths and channels for spider crawling. Finally, add the secondary navigation of the website behind the news column, mainly highlighting the main keywords of the website, which can be very A good one provides a good guide for spiders to crawl and analyze the website theme. The overall structure of the website adopts a top-middle-bottom structure, including the column navigation at the top, the flash and product list thumbnails in the middle, and the news list and sub-navigation at the bottom. , such a very clear website hierarchy and connection layout can not only increase the user experience of the website in a very friendly way and meet the different needs of different users when accessing the website, but is also very conducive to the crawling of search engine spiders, so the author recommends that everyone better We also use such a clear website structure to highlight the company's brand and business, and organically combine product lists and news lists to form a clear website hierarchy.
Third, add high-quality article content. The addition of high-quality article content is the basis for a website to gain user trust. High-quality content mainly includes the addition of new company products, company news, and industry news. A website that is not updated frequently is like a pool of stagnant water. Over time, it not only affects Users are disgusted and it affects the trust of search engines. We must constantly add fresh blood to the website so that the website is full of fresh things every day, provide users with valuable information, and help users understand and become familiar with the company's products. , building mutual trust, isn’t this also one of the manifestations of user experience? Secondly, fresh content is the basis for spiders to favor it. It is a necessary process for our website to increase inclusion and improve the weight of the website. Only if we do it carefully These basic aspects, whether it is spiders or user experience trust, are the basic work for our website to improve rankings, increase PV, increase traffic and achieve orders. I hope it will also attract the attention of relevant companies.
To sum up, the author has analyzed in detail the three issues that I must understand and operate when operating a corporate website that affect the user experience, because although we are doing SEO, SEO without user experience will eventually be eliminated. If the majority of users abandon it, they will be abandoned by search engines. In the process of optimization, we first do a good job in optimizing the website itself, and secondly, we carry out regular SEO operations with conventional optimization techniques. Finally, with our long-term persistence, we believe that our website ranking and weight will be unstoppable, giving you the rewards and surprises you deserve. Today I will share it with you here. For more seo strategies, please join the seo practical exchange QQ group: 54641201 for discussion. This article was originally published by Intranet Security http://www.xki.com.cn. Admin5 welcomes everyone to reprint. Please keep the website. Source, thank you for your cooperation.
Editor-in-Chief: Chen Long The author’s personal space for hard work