External links are a topic that SEO can never get rid of, and it is also one of the most troublesome things for our SEOs. Especially for novices, external links are a huge challenge. We don’t know where to send external links, don’t know where to find effective external links, and a series of problems bother us. Moreover, the author found that more than half of the website's power reduction is basically related to external links. Why do you say this? External links are king. For example, if you want to help others make the most money, then you should lead them into real estate. If you want someone to lose the most money, then you bring them into real estate too. In fact, the same is true for external links. The greater the ability to promote rankings, the greater the backlash. The biggest part of reducing the authority of external links is the loss of external links, and the other part is junk external links (next time I will share with you how junk external links affect the ranking of website keywords), so the author proposes that we can only build long-lasting external links. In order for our website to have no worries, the author will share how to build long-lasting external links? Let’s start with the four most common methods of external link construction:
First: Blog external links
Establishing a third-party free blog is the most common way to create external links. In fact, it is also the best way to have long-lasting external links. Your own blog will not be interfered by outsiders, so a third-party blog is a good choice. But there are still a few points that everyone needs to pay attention to, that is, blogs cannot be closed. Blogs such as Baidu Space, Peninsula Blog, and Blog Bus do not tolerate any advertising. If you make links, you must be very careful. In fact, these days Sina has been quite strict for a while. I suggest you not to be too greedy when posting external links. I have seen some friends add several anchor texts to one article when posting external links on their blogs, as well as website links, phone numbers, QQ, email addresses, etc. Put it up, it is very easy to be judged as advertising. So you can’t do this when doing blog external links. Post a few articles and leave at most one link, so that it can appear naturally. In this way, your blog will generally be fine. It is best to update your blog frequently.
Second: Forum external links
Forums are one of the most important ways for people to build external links. In fact, forums are basically unreliable to build long-lived links, because the forum is too active, and your posts will sink quickly, and the deeper they sink, your link will have less ability to convey weight. The lower it gets. In the end, if it sinks to the bottom, it may be deleted by search engines. In fact, there are still certain methods for forum external links, if you don’t want your posts to sink. Then you can like your posts every day. Another way is: I believe that every forum has a personalized signature. You can go to the forum to like other people's posts every day, so that your personalized signature will always continue. Indexed by search engines. This is equivalent to building long-lasting external links, but you have to work harder every day, but there is no other way. The forum can only operate in this way. Of course, it’s also great if the article you write is of high quality and gets pinned to the top or becomes a popular post.
Third: Q&A external links
In the past, I felt that the external links of the Q&A platform were quite good, because last year many collection sites were rampant. My favorites are Baidu Knows, Sosou Ask and Tianya Q&A. At that time, when I was doing a Q&A on SouSouQin, I could sometimes get 30 or 40 Baidu-related domains. But I don’t know why no one did it this year. It seemed that the collection sites died overnight, although no one else went there. Collection, but Q&A external links are still one of our important external link sources. In fact, it is easy to make external links on the Q&A platform last long. First, you cannot have too much advertising. If you have too much advertising, others will complain about you, and if you complain, your link will be deleted. The second thing we need to pay attention to is likes. When you have nothing to do, ask more people to help you like your question. Because there are more people like it, the search engine will judge that your question can solve other people's problems. So since it can be solved Naturally, other people's questions cannot be deleted. Besides, this will also help the ranking of questions. Another point is sharing. Don’t forget to share your problems in various places. The more people share your problems, the more valuable they will become. Everyone pays less attention to this point. (Note: The above are based on Baidu Knows as the standard, and other Q&A platforms are the same) As long as you do these few things, the link life on the Q&A platform will be quite long.
Fourth: Platform external links
Platform external links are the most important link source for corporate websites, because they kill two birds with one stone. First, they promote their own corporate websites, and then by adding a URL, they are equivalent to creating an external link for the website. In fact, there are many things to pay attention to here. For example, the maximum information time for a platform like Ganji is three months. For example, the maximum information time for a business platform like Shangguo Internet is also three months. If an information platform like this, If you don’t manage it after publishing it, then these links will be lost after three months. So what should we do to prevent this from happening? Generally, business platforms will have a function to re-publish information. At this time, you just press the air key, and the information you sent before will be naturally updated to the latest one. In other words, your information has a life cycle of three months. If there is no such chain, you will only If you can modify it one by one, the modification will be considered a re-release. Another situation is that you can find some permanent information platforms. You also need to maintain and update information platforms like this frequently. Otherwise, if you do not manage a B2B trading platform for a long time, it will be easy for search engines to delete your store information. You may hear this and feel that these things are quite troublesome. In fact, as long as you plan well, it is not troublesome at all. This is what the author did. Therefore, my website generally has very few external link losses, external links are steadily increasing, and the weight of the entire site is also constantly increasing.
The author introduces to you how to make external links last longer among the four most common external link building methods. In fact, these methods are very simple. You only need to persist in doing them, and the effect is still very good. We all know that doing It is better to maintain an old external link than a new external link, because the longer the external link exists, the higher the weight it will convey. Moreover, the loss of an external link cannot be compensated by adding one external link, but it can be compensated by adding several links. A concept that the author often mentions is that when making friendly links, it is like choosing a wife. Once you choose, don’t remove it. If you remove it, it will have a great impact on the weight of the website, so friendly links also need to be long-lived. I hope everyone will pay attention. The above is the experience I shared with Dazuo on how to build long-lasting external links last time in "Website external links are like sailing against the current, if you don't advance, you will retreat." I hope it can be helpful to everyone, thank you. The above content is originally shared by Shenzhen Intellectual Property http://www.lecomesz.com/ . Respect the originality. Please keep the link in the article for reprinting. Thank you!
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