We didn’t talk too much about the disassembly and use of keywords, and it’s not a particularly obvious feature of SEO. But he would have a detrimental effect on potential rankings. First, let me tell you how the disassembly and disassembly of keywords occurs.
Keyword splitting begins when the information structure of a website requires a single goal condition or a phrase that is placed on many pages. Many times we do this unconsciously, but this results in the target keywords of many page titles being the same as the page title tags. I have heard many customers say that the logic of keyword disintegration and splitting is generally the same:
The problem is this:
Google (or other search engines) will crawl your site's pages and find that 4 (or 40) pages on your site are all related to a specific keyword (in this case - "snowboards"). This is the opposite of what my three virtual customers think above. Google does not think that everything on your entire website is related to the keyword "snowboards" or that it can rank better among the competition. Instead, it forces Google to pick from many versions and choose the one that best ranks. When this happens you lose a lot of your ranking-boosting advantages:
Internal Anchor Text: If many of your pages point to one topic, you can’t focus all the value of internal anchor text on one target.
External links: If four links link to one page through the keyword "snowboard", 3 link to another page through this keyword, and 6 link to another page, then you have spread the value of your external links It's now three pages, rather than emphasizing its value on one page.
Content value: After describing a main topic for 3 or 4 pages, the value of your content needs to be tested. You want to have the best single page that attracts connections or referrals, not a ton of boring, repetitive pages.
Conversion rate: If one page converts better than others, having a large number of pages is a waste. Low conversions will also bring the same traffic. If you want to track conversions, you can use a multi-delivery test system.
So how to solve it?
The difference in this experiment is that instead of targeting “snowboards” for all pages, these pages focus on a single, valuable variation, and they link to the original resource with a single noun. Google can now easily determine which page is most relevant to these questions. This may not be the most valuable to search engines. This will also have a much better user experience and overall information architecture.
So what should you do when you encounter the disintegration and splitting of keywords? Perform 301 orientation. When working with clients, I would like to be able to pick out the best pages and then use a 301 to redirect those split pages to a single version. This not only ensures that visitors reach the correct page, but also makes you more search engine friendly over time.
The source of the article is http://www.leadseo.cn/seohangye/seojishu/Shanghai Li Ziou, please keep the source when reprinting! Thank you very much!
Editor in charge: Yangyang author frank12's personal space