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Recently, when I was reading the blogs of some SEO celebrities, I found an important problem, that is, their internal links are quite perfect, which I am quite envious of. Each of their articles can be connected with previously written articles, just like some writers of novels. In fact, there are quite a few benefits to doing this. First, it can greatly reduce the bounce rate. Second, it makes it easier for search engine spiders to better crawl our website. Third, it proves that the relevance of the website content is extremely strong. In-site links can also play a good role in improving the ranking of our long-tail keywords. In fact, there are still very few websites that can connect all the contents of their websites into one network. Especially for slightly larger websites, it is difficult to do so. It's here, but if a small and medium-sized website with only a few hundred pages can definitely be done as long as you put in the effort, then what should we do?
First, record all page titles of the website
First, record the title of each article. This is very important for building the website content into a network structure in the future. So every time you publish an article, you must record the title. In fact, I want to make a digression here, that is, we should build high-quality websites, not spam websites. The essential difference between high-quality websites and spam websites is content. Therefore, if the content of a small and medium-sized enterprise website is written from the user's perspective, I hope that everyone can truly write articles that can solve user problems or be of interest to users. If it is a collected article, I also hope that you can read the article from beginning to end, polish it, and improve the content. Now I finally understand why celebrities do such good internal links on their blogs. That is, every piece of content is written by themselves, and they know the content of their own websites well. All the content is connected in series to create a very large network. And the content is useful to users, even though they may only be written once a month, or even longer. Instead of updating the website every day just for the sake of updating, write some non-nutritious garbage content. Only when the website content is written by yourself can you remember it. The next time you write an article, you will remember the previous content, and then internal links will naturally appear. Just imagine how can those websites that are updated every day do it? So it is recommended that everyone build high-quality websites.
Second, make the pages relevant
Some friends may say that the articles I am writing now have nothing to do with the previous content. At this time, I can't forcefully insert content in order to build the website's content into a network. This is not conducive to the user experience. Forced insertion is absolutely not allowed, and it must be established under conditions that are beneficial to the user experience. What the author wants to say is that if there is no correlation between pages, we must make them relevant. Let me give you what I consider to be the most classic example: In 1985, Japan's economic indicators suddenly turned red, and the economic situation was excellent. Economists at the time predicted that if this situation continues, Japan will surpass the United States in all aspects by 2012. , becoming the world’s number one superpower. Many economists can't find the reason for the rapid development, which is very puzzling. Do you know why? (The audience was confused) Because at that time, a young man came to Japan. (Oh... the audience suddenly realized it, and many people laughed, but some people still didn't understand) Later in the 1990s, Japan's economy slumped, and its five-year growth suddenly stagnated. At this time, the U.S. economy changed from sluggish to After the liberation of China, it began to grow rapidly. The Douglas Index rose by 28.3% in one day. Economists around the world could not explain the reason. It felt very strange. Do you know why? Only I know that a young man left Japan at that time. of the United States. Needless to say, you already know who that person is. (We suddenly realized it) After I told this story to Gates, I asked him when Microsoft experienced a turning point and rapid growth. Gates said in 1994, he said you couldn't have joined Microsoft at that time. I said you guessed it right, and Gates stared at me dumbfounded... Later, I told Premier Zhu this gossip story and asked him: When did China's economy begin to develop rapidly? The Prime Minister said the second half of 1997, and he said you He couldn't have returned to the country at that time. I told the Prime Minister that he had returned to the country in the second half of 1997.
Do you think all this has something to do with Tang Jun himself? The answer must be no. He just let himself be associated with this big event, and because of this, he deceived Gates and became the only one in Microsoft history who will never do it again in the future. Some have a lifetime honorary president. In fact, at a small level, let the page be related to the page, but what about the deeper level? Many friends who write soft articles know this, especially some story-type soft articles. It is obvious that the story has nothing to do with your product, but you are completely You can make this story relevant to your product. There are so many examples of this. In fact, the author often says that people who do SEO must be able to write soft articles and copywriting, and you can use it at this time.
Third, page title classification
In the first point, we said that we need to record the titles of the internal pages of the website, but in order to facilitate our search and consider the correlation between pages and pages, we should subdivide the titles. Before we write an article, we should check whether the core keywords of this article are related to the previous content. If not, then look for pan-related ones. If there are not even pan-related ones, then we can only look for the ones that users are interested in. , and then insert it into our content like writing soft articles. This is pretty much how it works. In fact, the reason for doing this is also very simple. If there is something relevant, it will be easy for us to insert internal links, which is also good for relevance. Of course, the more irrelevant the page, the harder it is to insert, and the weight passed by the page that is irrelevant is not very high.
In fact, how to build the content of your website into a network is almost the same as the above three points. Although it can only be three points, it seems simple to do but it is still very difficult. Think about it if it is a website with tens of thousands of pages. Website, it is not easy for you to record tens of thousands of titles, let alone expect to know the content of the website thoroughly. But it is so important to do this well. I hope everyone will take this issue into consideration on the first day of building the website, because it is very important for both SEO and user experience. If we do this well, we will SEO will get twice the result with half the effort. Everyone is welcome to reprint and communicate, but please indicate the source of the original text. Practical Camp SEO Training http://www.tzwoo.org/ . Thank you for your support.
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