I have been thinking about this question recently. Does search engine optimization focus on external links or on content? Because the website I optimized, Bomei.com, encountered a problem. While Baidu’s external links plummeted, Baidu’s weight also plummeted. drop!
So I always think that Baidu’s lack of external links has caused the website’s weight to drop. I remember that in the past, Baidu’s backlinks to Bomei.com were 16,000, but now Baidu’s backlinks are only more than 6,000. Although it is so-called Related domains.
But according to my personal analysis, the Baidu backlinks of some high-weighted websites are tens of thousands or even hundreds of thousands or millions. Why do other people's Baidu weights be high? How good is the ranking of web pages? Baidu's backlinks are definitely There are important reasons.
The other thing is the content. Is it enough to just rely on Baidu’s external links? Baidu’s external links are indeed very important. I believe many people are like me.
But I thought carefully about the importance of Baidu’s external links, and the original content is also very important. I remember that in the past, the content of the website was original content or highly pseudo-original. The weight of the website was good. Basically, the ranking of a single page can be equal to that of news. The ranking of the website is comparable!
But what about now? Nowadays, the single page ranking of Bomei.com is very different. The single page ranking is very poor, and it can't even compare with the ranking of some small sites. So I’m also thinking about making original content! If I insist on making original content for a month, will Baidu increase the weight of the website?
This situation is unknown, but time and energy are limited. Should we first build Baidu external links and then increase the number of Baidu external links to more than 10,000? Or should we first create original content for one month? This sum Is there a trade-off? Or both? But the time is so short, how to allocate it?
When doing search engine optimization, especially if your website is demoted by Baidu, you should try your best to create original content and external links. But for original content and external links, which one is more important? For this point, or Personally, I still think original content is the best. Although everyone knows that external links are very important, original content is definitely a trump card for Baidu!
If you don’t believe it, please test it more and try to publish original content. If you persist for one month, you will find obvious effects, especially those websites that have been demoted by Baidu. How to deal with it? That is to publish a large number of original content and create a large number of content. When it comes to external links, if you don’t have the time and energy, you should focus on original content first!
Everyone must be vigilant about this. Based on my personal experience, first make good content, and just do a few external links every day. Remember that content comes first! This is definitely the most important way to increase the weight of a website. !
To sum up briefly, I think Baidu’s external links need to be built. Just do 20 of them every day. As for original content, you should write 1-2 articles every day. Stick with it and see the specific results!
This article is written by the founder of www.boomei.com . If you want to reprint it, please be sure to keep the link! Thank you!
Editor in charge: Yangyang author Xie Jia’s personal space