Many people don't understand SEO optimization when building websites, which directly leads to the inability to build the website, or without any changes for a long time, so they give up on a website they have conceived for a long time. So what kind of SEO optimization should novices do when building a website? What optimization issues should they pay attention to? Let me share my personal optimization experience below:
SEO optimization issues that new sites need to pay attention to and required SEO optimization content:
1. Add appropriate titles to each page
Often newcomers know how to add a title to the page when building a website, but they neglect the "appropriateness". The title set for the page must be a refined sentence containing the core keywords of the page that is reasonably allocated after keyword analysis. This will help users and search engines quickly understand the page content of the website.
2. Make full use of the description tag on the website homepage or channel homepage
Providing a general description of the content of the web page will help users and search engines improve their understanding of your website and web pages. But it is often ignored by newcomers, and some even find it meaningless and simply do not add this content. You must know that SEO optimization is not just about optimizing search engines, but more importantly, optimizing user experience.
3. Clear navigation and hierarchy
In order to set up a clear navigation and hierarchical structure for the website, we need to analyze keywords in advance, select appropriate keywords, and then make appropriate allocations. This not only facilitates users to browse the website, but also helps search engines crawl the website content, and helps transfer page weight.
4. Try not to use Flash, javascript, etc. to display important content or links.
Although search engines can currently identify data in flash and Javascript through some related content, it is still recommended not to use these to display important content or links on the page. After all, search engines cannot read the content as accurately as they can recognize text. Therefore, it is recommended to use text to display important content on the page.
5. Use frame and iframe framework structures as little as possible
If the page uses frame and iframe framework structures, search engines cannot read the content, which ultimately results in the content not being crawled by search engines and included in the page's keyword database. Unless this piece of content is something you don’t want search engines to crawl, and you can adopt a frame structure, it is recommended that you do not do this.
6. Reduce the number and length of dynamic web page parameters
We all know that URLs that are too long, especially dynamic URLs that contain many parameters, are difficult for search engines to crawl and include. Therefore, it is recommended that when using dynamic URLs, it is best to reduce the number of parameters and control the length of the parameters.
7. Set friendly links carefully
Seeking high-quality friend links will bring a high weight to your website, but linking to spam websites will have a negative impact on your website. When setting up friendly links, we must pay attention to this issue.
8. Unique and original content
Search engines love unique and original content. If your content is copied and pasted into a website, it will be rejected by search engines sooner or later.
In short, the most important thing about website optimization is to provide unique and original content for users and search engines, so that when they visit your website, they will feel like appreciating a valuable book. After reading the book's catalog, they can quickly Find the content you want.
The article was originally shared by Wuhan Decoration http://www.whjzw.net . Please indicate the reprint! Thank you!
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