In my last article, "Tips for mining long-tail keywords with a Baidu index below 50", I introduced in detail how to mine long-tail keywords with a Baidu index below 50. For SEO, digging for keywords is just preparation. Next, it’s time to successfully optimize these keywords.
Since the website needs to develop after all, and the homepage and column pages are limited, we usually cannot use the homepage or column pages to optimize these long-tail keywords with an index below 50. Therefore, individual article pages have become the main position for optimizing these words. Some people may ask, for new websites, the weight itself is limited. How can keywords be ranked in front of high-weight web pages such as Baidu Knows through one article? Yes, this is indeed a problem. That’s where the skills are needed:
1. Organize articles with highly relevant and unique content (core)
1. Article title
If the pages ranked on Baidu's homepage are all Q&A web pages, then your title should be more like an information news title, or even look like a popular science document. For example, when I optimize the keyword "neck noise", I choose "scientific explanation of neck noise".
If most of the titles ranked on Baidu’s homepage are information-based titles, you might as well try a question-and-answer title style.
2. Description
There must be keywords in the description. But remember not to just stuff keywords. For example, when I arranged the "neck rattle", I used "neck rattle" so that it looks more natural to users, and of course search engines will like it more.
In addition, the description should follow the user's thinking as much as possible. For example, when users search for "neck ringing", they either want to know if there is something wrong with their necks; or they want to know, for example, why big men in martial arts movies can crack their necks, etc. You need to find the right user. The appeal points, firstly, can attract users to click, and secondly, of course, search engines will also make it easier for you to rank better.
3. Article content
If the top ranked websites are all Q&A websites, we will directly organize the relevant knowledge points and briefly organize and analyze them; if the top ranked websites are all information websites, we will refine the relevant questions and organize them in the form of Q&A. form, showing relevant points. If the top two are both, then you might as well organize the article in an encyclopedia-style structure.
4. Keyword density and appearance position
Everyone is very clear about this. Some keywords are naturally interspersed at the beginning, middle, and end of the article.
To sum up, the key is still in those four words "unique". You need to reorganize your article title, structure, and point of view, which will make it easier for you to obtain Baidu's ranking.
2. Construction of external and internal links
After the article is organized, you need to insert some anchor links into your article or blog in a timely manner. Generally speaking, as long as you add blog anchors in an orderly and progressive manner, the more blog anchors you have, the easier it will be to get ranked.
What we discussed above is based on a new website with low weight, how to obtain the ranking of long-tail keywords with a Baidu index below 50. For a website with high weight, by organizing your article content and external links through the above methods, your article page can even get thousands of rankings for non-core keywords.
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