We often talk about the problem of website inclusion. Some websites can have very good inclusion, and some websites may have difficulties in inclusion. This problem may have a certain relationship with the website structure, but the more reason is that Whether the page of this website has value, and then look at the ranking of the page to see why a page can get a good ranking, and why it can be ranked higher when searching for a long-tail keyword. This is not only related to the weight of your own website Having a connection also has to do with the value of the page.
When we want to find the information we need in search engines, we should be able to learn some rules from the top-ranking articles. The reason why this article or page can be ranked high is that it must It has several characteristics: the article is highly readable, can solve practical problems, and has a good user experience. Page value also includes these aspects. On the one hand, this page is valuable to search engines. On the other hand, this page is more needed for users. This is what search engines need to do to help We find what we need.
Page value to search engines
People who understand the principles of search engines should understand what the process of search engines including a page is like. After the search engine spider crawls a certain page, it will analyze it in its own huge database to find whether it is in its own database. There is a lot of the same information. In this process, it can also be judged whether the text is original. Search engines will definitely prefer a completely fresh content and will give it a higher weight. For pages that already have too much identical content, It may be included but given a lower weight, or it may not be included directly.
The value of the page to users
One of the biggest reasons why we use search engines is to find what we want, so the greatest value of a page to users is to give them what they need, which may be a question or some useful information. We can find that Baidu Encyclopedia is always ranked at the top of the search results. Some people may say that it is due to Baidu's own products, but Baidu Encyclopedia can also be ranked high among other search engines. , this is because the content that Baidu Encyclopedia can often provide is the most detailed content that we need most, and this is the embodiment of its greatest value to users.
The value of the page content
The content of a page contains many aspects, it can be text, pictures or videos. What kind of content is more valuable? We can also see some clues from the search results. In the search results, we It is often found that many videos will have good rankings. We have to admit that search engines have special preferences for videos, because the production of videos is often relatively difficult. In addition, articles in the form of pictures and text are definitely better than pure articles. Pages that combine pictures and text are richer and can also bring benefits to the user experience. Therefore, many website pages will use the form of articles + pictures. We also You can learn from it and match each of your articles with a suitable picture to give your articles extra points. If they can be combined with each other, better results can often be achieved. Nowadays, many single pages are implemented in this way.
Both search engines and users will definitely prefer a high-quality and valuable article. The search engine’s reward is to give you high weight and good ranking, and users may reprint this article or bring word-of-mouth! Therefore, building a valuable website must be supported by more valuable pages.
Wendao Mushui Blog: http://wendaomushui.com/SEOtechnology/about-page-value/
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