Whether the keywords of the website are valuable will affect the conversion rate of the keywords. When webmasters choose website keywords, they mainly focus on the traffic of the keywords. In fact, this is a major misunderstanding. Keywords with high traffic and low conversion rates abound. Such keywords are very important for a website that values conversion rate. It doesn't make any sense at all, especially for Taobao customers, who look at the conversion rate rather than traffic. Therefore, different websites should analyze the value of website keywords from different angles. Don't let every type of website value the traffic of keywords rather than their own fundamental goals. Today I will talk about several methods on how to improve the key value of the website:
1. Mining keyword search user groups
Whether the website keywords are good or not, and whether they are valuable or not, all depends on whether users search for these words, whether the search volume is large, whether they are highly targeted, etc. Therefore, in order to improve the value of website keywords, it is natural to first analyze the user groups who search for these keywords. By digging out these users, analyzing their preferences, and summarizing and analyzing factors such as local distribution, we can effectively Determine whether the keywords you choose are valuable and whether there is much room for appreciation. In fact, most webmasters don't care about the keywords of the website, and they all rely on the traffic prompts of the Baidu Index. As for how to increase the value of keywords by tapping target user groups, they all feel that it is superfluous. In fact, many brand keywords are achieved by this method, such as 163 Email. Users search for this just to use 163 Email. Bar. And how to dig out the user groups who want to use email in the early stage? This is a key point in increasing the value of keywords.
2. Use content that is highly relevant to keywords
After knowing the search user base of keywords, the next step is to update the website content by combining these keywords. After all, knowing that the keywords you choose are valuable is only the first step. The more critical thing is to let the users who search for these keywords Users can get information that satisfies them. Otherwise, when users search and find that the article is not on topic, wouldn’t it be purely deceiving users? And users are not fools. If you ignore them, you will of course close them and exit. Therefore, valuable keywords need to be improved by using content related to them. In this way, through strong cooperation, the value of keywords can naturally be taken to a higher level. Many websites set their keywords to have higher traffic, but the content is different. This will cause the website keywords to be incompatible with the content, not to mention improving the value of the keywords. For search engines, this situation is purely optimization cheating. Once discovered, the value of any keyword will be lost. Therefore, updating content that is highly relevant to keywords is not only to increase the value of keywords, but also to facilitate optimization and be more friendly to search engines.
3. Set up internal and external links for keywords
External links can improve the ranking of the website, and the anchor text of the external links can also increase the value of the website's keywords. For the anchor text setting of the website's external links, most webmasters use the keywords they value most. In fact, this can indeed improve the ranking of the website, but to a certain extent, it also improves the value of the keywords. It mainly depends on you. How to describe the keywords used when setting anchor text. When users see their signature elsewhere, the most important thing displayed in front of them is the anchor text of their own hyperlink. For example, if you are engaged in website construction, then the anchor text should be local plus website. Construction, such as Zhengzhou website construction, Guangzhou website construction, etc. Such external link anchor text can not only improve the ranking of keywords, but also make it clear to users at a glance. Naturally, there will be users who want to find website personnel in the same city to build websites. Visit your website, so this way you can make the keywords more valuable.
Setting internal links for keywords is mainly to allow users to deepen their memory of the keywords. When setting internal links, the keywords should be bolded and hyperlinked. After all, this can give users a visual impact, and It can be distinguished from the overall article without making the keywords sink into the vast text and appear less conspicuous. The purpose of bolding keywords is to allow users to recognize unique words at a glance. Naturally, users will definitely remember the word more deeply. Therefore, the main purpose of internal links is to allow users to deepen their memory, so that users will know to use such search terms when searching next time, thereby adding points to their own website keywords. When the user's search matches the keywords of their own website, words, your website will naturally be displayed at the top.
As for what methods webmasters should use to increase the value of keywords, I think they should try to rely on users’ search habits. Of course, there are other particularly useful methods, such as promoting the main keywords, bidding to promote the keywords, etc. , you can also promote this keyword through celebrity effect. All in all, there is no way you can't think of such a method. Therefore, when it comes to improving the value of website keywords, webmasters can be like the Eight Immortals crossing the sea, each showing his or her own magical powers. As the saying goes, there are many ways to solve a problem, which may not necessarily be what the author said. The author's experience is just his own, mainly to give ideas. It’s just the direction of thinking. This article is exclusively provided by ( http://www.ttcnn.com/ Material World), please leave a link for reprinting, thank you!
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