First, let’s introduce what is an internal link? An internal link is a link between all content pages under the same website. Everyone is used to hearing a saying that content is king and external links are king. I think content and external links are the most important, so I neglect internal links. In fact, content, external links, and internal links are an essential part of every website, and none of them can be missing. Let's take a look at the functions of the internal links of the website and how to optimize the internal link structure of the website?
1. The role of internal links on the website
1. Improve the weight of the website
Internal links are included by search engines, and their functions are the same as external links; if the difficulty of keywords and the density of internal links are well matched, it will help to increase the weight of the website and lead to an improvement in the keyword ranking of the website. Internal links can weave the entire website into a web, guide spiders to crawl, increase the depth and frequency of spider crawls, and speed up web page updates.
2. Increase website views
Novices always like to ask why they need to increase the number of website views? The number of visits is RMB. Most websites make money from traffic. The more traffic there is, the more clicks on ads will be, and the more money you will have in your pocket. Internal links can improve user experience, increase visits and PV, and reduce search bounce rates. The more internal links there are, the more likely the page will be clicked, the greater the PV and the more visits.
3. PR delivery
Internal links not only contribute to the transmission of PR, but also average the authority of the site. Internal links are also counted by search engines within the scope of "backlinks". The more pages that get internal links, the higher the PR. For example: Reasonable internal links of large websites do not need to exchange friendly links with other websites. When the PR reaches PR3 or above, this is why the PR of some large websites will be relatively high.
2. How to optimize the internal links of the website?
Internal link optimization methods for websites, here are several commonly used internal link optimization methods that most websites will use.
1. Add a link to the website’s logo.
2. Add internal links to the website’s navigation, site map and other information.
3. Some websites have pictures pointing to articles. Check if your website has pictures that can point to articles. If so, this can also be a way to increase internal links.
4. Below the end of the article, you can add internal links to the previous article and the next article.
5. Add website TAG tag.
6. Column keywords appear inside the article, and the keywords can be used as links to the corresponding columns.
7. On the homepage or other pages of the website, adding the latest articles and popular articles can also increase the internal links of the website.
In addition to these, there are many ways to optimize the internal link structure of the website, mainly based on the optimization of your own website structure.
After reading what is written, everyone should know how important internal links are to a website. A good internal link optimization of a website can greatly increase the inclusion volume of our website. But don’t be too hasty when optimizing internal links. There is no way to improve the website’s search engine rankings in just a few days. The optimization process may be very long.
The above is to share with you the internal link optimization of the website. If there is any inappropriateness in the article, please forgive me. This article was originally created by ( http://china.herostart.com ). Reprinting is welcome. Please retain the copyright for reprinting.
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