The traffic statistics tool reflects the basic current situation of website traffic, allowing webmasters to grasp the development trends of the website in real time every day. It can also intuitively judge the weight given to the website by search engines through the fluctuation of traffic. So besides that, what can it do? In fact, by making good use of the information fed back by the webmaster tools, you can completely "amplify" the traffic and generate more website traffic.
1: “Amplify” the traffic of long-tail words
What keywords do users use to access the website every day? These traffic statistics tools have detailed records. At the same time, it also illustrates a truth: these keywords have higher rankings in search engines, and more importantly, there are search keywords. As a webmaster, while being good at analyzing these keywords that bring traffic, and optimizing those keywords with high search index but unsatisfactory rankings, what will be the result? Relatively speaking, the optimized long-term The traffic brought by the last words will increase exponentially. Not all webmasters have done this. Most of them only optimize the homepage. However, once the homepage is demoted, the traffic will disappear.
2: Number of “gain” long-tail words
The keywords displayed by the traffic statistics tool are those that users are accustomed to searching for. If these search keywords are not unfamiliar, they can be used to "gain" them. For example, if the webmaster searches for: "Friendly links, if they themselves will bring a certain amount of traffic, then related words will have good rankings. At this time, you can choose to do: friendly link query, friendly link platform, friendly link detection, etc." "Increasing the number of long-tail words is an extension of the long-tail words that inherently have a certain amount of traffic. In fact, it is similar to "making long-tail words again." However, relatively speaking, such long-tail words are easier to create, and once a large number of them are created, the traffic they bring will definitely be considerable.
Three: "Hot" long-tail words follow the trend
Find hot topics in related industries and publish them after optimization, then it will definitely bring you a certain amount of traffic. There is no doubt about this, but one thing to remember is: follow the trend of hot words, but don’t make them too hot. Your site cannot compete with those news source sites. What we need to do is still use long-tail words under hot topics. If "following the trend" is successful, traffic statistics will inevitably obtain searches for corresponding keywords. Can we further adopt the above two points to strengthen optimization? The reason for doing this is to exchange for the maximum traffic of hot words with the minimum effort.
Four: Optimize based on the source page
The traffic composition of the website has three parts, first: search engine keyword search, second: user direct input, and third: other source pages. Here we focus on the third point: Generally speaking, there are two types of page traffic that come through non-search engines: 1. Newly released information and traffic generated by users’ same-flow guidance. 2. Users search for content in search engines, find pages, and then generate guided traffic. For the first point, we pass it directly. As for the second point, it can be said to be an opportunity. Therefore, pages that can generate traffic prove the fact that the website page has high weight and there is no restriction on publishing links. I believe everyone is willing to find such websites, right? If you find them through traffic tools, then keep publishing them. I believe your traffic and weight will be driven up sooner or later.
Five: Access details guide optimization
Access details are the most intuitive list that reflects the pages visited by users, and can clearly reflect how users access the website and which region users visit. If you can grasp this point, you can find out where the focus of optimization lies. Which pages are the focus of optimization, which pages are more popular among users, and which pages are visited more often by users. Summarize this information and then optimize it. Are you still worried that the traffic will not increase?
The above is a summary of some opinions obtained from the analysis of A5 Optimization Team/He Guijiang ( www.aiesou.com ). As a webmaster, if the website traffic is not ideal, have you made the above suggestions? Of course, the workload may be heavy. A few, but it is one of the most effective ways to increase website traffic.
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