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The quality of a website's keyword ranking is directly related to the criteria for evaluating the quality of a website, and will also directly affect a company's business situation. In many normal operations, the ranking will have a lot of fluctuations. When our ranking rises Everyone is very happy. I think everyone has their own ideas on how to deal with a ranking drop. Many webmasters may ask on the Internet and they will say that after further observation, the search engine may have made some adjustments. In fact, through my experience It seems that this is not the case. Since it has declined, there must be factors for the decline. Let me talk about the reasons for the decline in ranking. I will mainly analyze it from the following four aspects:
First: the search engine itself. Many webmasters will complain about search engines, saying that they are unreasonable and have problems. Their algorithms will change frequently. This is necessary. Sometimes there may be problems, such as key Word snapshots are different from the snapshots captured by the website. These are often seen when the website includes archives. The search engine is also a large system. This large system wants to provide better services to everyone. The search engine will definitely develop new functions. After optimizing the user experience, there will inevitably be problems. Generally, if the problem is caused by the direct adjustment of the search engine, such problems will usually return to normal the next day. If it is not these problems, we have to find the problem ourselves, like in At this time, our rankings have dropped, but what is the reason for those websites that have not dropped? Most of them are not luck. We have to formalize this problem. We first have to analyze why their rankings have gone up, and where they are doing better than us. If they are all If we don't do well, then we can't wait. We have to insist on updating external links, which must be original. Recently, my website ranking is very good, but it suddenly dropped a bit in the past few days. The reason I summarized is that I am too lazy and often Repost, you can repost one or two articles. If you continue to repost like this, search engines will punish you. Therefore, the content of the website itself must be original. It can be updated infrequently, but it must be original. The more external links, the better. , originality is very important, this is the first thing we have to do when the search engine fluctuates.
Second: The external links of the website have dropped sharply. This will definitely affect the ranking of our website. External links are something that our webmasters often do, usually publishing soft articles, or forum signatures and forum posts. One thing that needs special reminder is: Forum Do not change your signature. This can easily cause a drop in inclusion. After we change it, search engines will crawl it and cannot find your link. Then not only will there be less inclusion, but the weight will also be reduced, and the forum will also be included. Posts on the forum are also very unstable, because we may post a lot, and one day the administrator will block the account, and the content in it will naturally be gone, so it is best to keep a good relationship with the administrator when posting. , let alone deliberately cheating, the consequences are very serious. My website Qingdao website construction also suffered a decline in ranking because of the forum. Everyone must pay attention to it. In fact, soft articles are relatively stable. Everyone should post more soft articles. The best place is It is A5. The reprinting of soft articles is very good for inclusion and weight transfer. Basically, if you post one article, you can benefit from it for several days. If you have time, it is best to post frequently. If you can have the time and energy, it will take 2 days. Post an article and stick to it for a month and your ranking will definitely satisfy you.
Third: Problems with the website itself. There are many problems here. What we often encounter is that the website is hacked and the website is often not updated (this is more critical. If the website does not have any valuable content, the search engine will definitely give up. Yours), over-optimization of the website (this is also something to be very careful about, over-optimization directly affects the K site. If the K site is established, then you will basically change the domain name), server instability and other reasons. First, the website will be hanged. Ma, a lot of links were suddenly exported. These links are hidden and we often don’t pay attention to them. This leads to a decline in rankings. Generally, handling them in a timely manner will not have much impact on us. The website is over-optimized. It basically lists keywords in the title. The keyword density of the website is too high. Generally, it is around 4%. Try not to exceed 10%. This also depends on the content of your page. This factor leads to a decline in rankings. The recovery time will be very long, because it involves modifying keywords and titles, which is naturally very troublesome, but there is no way, because many things are manifestations of our immaturity. We must pay attention to the fact that the server is unstable. When buying a virtual host or managed server, you must choose a strong IDC to cooperate. You cannot seek temporary gain or save dozens of dollars. Don’t lose the big for the small. Before deciding to buy space, First, search the company's reputation online. If there is any bad information, be careful and don't be fooled by the salesperson's guarantee.
Fourth: Friendly links are modified and added too frequently. We often exchange a lot of friendly links, maybe more than 10 in a day, so we don’t know many of them. Maybe his website is not a normal website. The most bad things, or many of them are buying links, and the links are not stable, causing them to be demoted, which will affect us. It is also very dangerous for us to increase friendly links irregularly, which may make search engines suspicious of us. For cheating, we should also be optimistic about the stability and weight of the linking website. Don't change to something with a high PR and not a peer. This will not do us any good, and it will not do him the same. If his website often cannot be opened, it will not be good for him. We are also influential, and the friendly links are all on the homepage, so the impact can be reflected quickly. Also, do not make cross connections, which is very dangerous. You should also pay attention to the update of snapshots. In many cases, they are friendly links. caused, so we must pay attention in this regard. When there is a problem with the website, our first consideration is also the friendly link.
Basically, these are the main reasons why our rankings decline under normal circumstances. We must pay attention to observation and analysis. There are natural reasons for the decline in rankings. We must take practical measures. Updating soft articles and adjusting inherent problems are necessary. A decline in rankings is one of the reasons. Warning lights, we webmasters must pay attention. Similarly, if the ranking improves, we must also summarize what aspects we have done well. We should make a summary every week and a summary every month to continuously improve our experience and understanding of optimization.
Article source: Qingdao website construction www.haoyunqd.com Please indicate the source when reprinting
Editor in charge: Chen Long Author Qingdao Good Luck Design's personal space