As we all know, as SEOers, improving the performance of the website in search engines is one of the ultimate goals we strive to pursue and hope to achieve. However, the author found that many friends have not yet established a firm foothold soon after the website is ranked, and the ranking is like the waves of the sea. Low, very unstable. People often say that it is easy to conquer a country but difficult to maintain it. This is true. How can we keep our website ranking in the ideal state we want? The author based on his own website optimization experience and everyone's analysis Let’s take a look at how to stably maintain the ranking of website keywords in Baidu.
First, the quality of article content and frequency of updates. Careful friends can find that the author's website is updated regularly and quantitatively almost every day. Later, the author will bring out the website link for you to take a look. Why do you do this? Everyone knows that Baidu Spider is a small search engine program, which is updated through the Internet every day. connections and website updates to capture fresh things on the Internet, so whether it is a website snapshot or a stable ranking, continuous updates are very important. We can only create high-quality things to cultivate and attract spiders' trust in our website. and freshness, these two factors are one of the important factors for our snapshot update and stable website ranking.
Second, the stability of the website server and space. This is one of the most basic and direct ways to reflect our stable ranking. Why do we say this? First of all, we all know that currently everything in search engines is based on user experience. Optimizations and practices that are not in line with user experience will eventually be A website that is eliminated is a website that meets the user experience and a website with relatively high quality. First of all, the stability of its server is one of the basic indicators for search engines to judge the credibility of the website. Imagine that our website is ranked on the homepage, but the website is hit every three days. Failure to enable this will undoubtedly greatly increase the bounce rate of the website. If the bounce rate is too large and exceeds the range that the search engine can accommodate, it is undoubtedly because the user-centered concept of the search engine conflicts with each other, and there is no doubt that the ranking will decline. Secondly, from the perspective of spiders crawling the website, spiders will develop the habit of regularly visiting our website based on the website's update frequency and time. However, during the spider's visit, we found that the website was down every three days. Access to the website is frequently blocked. The sum of these two factors will directly become the most direct reason for the website ranking to be unstable or even disappear as far as the server is concerned.
Third, good website structure and user experience. This is also one of the factors that determine whether our website ranking can last. Search engines not only provide users with a good experience website, but also increase the weight of related industry websites and professional websites, because industry websites or professional websites are not only important to users. The experience is relatively good, and the website structure is also evident. A good website structure includes clear website navigation and secondary navigation. It conforms to the physical path and logical path for spiders to crawl website content, clear secondary directory pages and article pages, and can interconnect related web pages in terms of intra-site connections, add related articles, etc. The purpose of this operation is to allow the search engine to smoothly and quickly crawl out the website pages corresponding to the keywords that the user searches through the site connection. Therefore, here I suggest that although our small and medium-sized enterprise websites are not as professional as large websites, there are some things we can do well, such as regularly checking and cleaning up dead links on your website, optimizing your website images as much as possible, and The articles on the site allow us to gradually become more professional, allowing users to intuitively feel that this site is the content they want after coming in. From the perspective of the industry and customers, we lay out and analyze the website structure, keyword distribution, industry-related image optimization, etc. , whether these are things that increase user experience and search engine trust, they are very worthy of serious consideration and efforts to change.
Fourth, the stability and breadth of external connections to the website. As we all know, high-quality website external links are the key to improving our website's ranking, but the author wants to say that the stability and breadth of website external links are important factors in maintaining stable keyword rankings. Stability means that the website's external link update speed and update frequency increase steadily within a relative period of time, maintaining a uniform growth state, and avoid ups and downs of external links. This is to develop a good sense of trust for spiders. Secondly, it also avoids the suspicion of cheating. External links increase at a constant rate and are maintained at a relatively balanced point, which is the basis for the stability of our website's external links. The breadth of outreach is also very easy to understand. The main manifestation is not to use the same or always fixed platforms for connection. Some people like to use forums, and some people like to use classified information. The author recommends combining these, with writing skills. For children's shoes, it would be great if you can submit soft articles in A5. Because the external links are widely distributed, combined with the stability of the external links, we can create healthy website external links, which is also one of the important reasons for our website to obtain stable rankings.
To sum up, the author will analyze one by one how to maintain the stability of website keyword ranking and website optimization. The above are some details that the author pays attention to in the process of stabilizing website ranking. In fact, sometimes website optimization is also It's very simple. We only need to do the basic work well, and then keep a calm mind. We will make improving the user experience of our website the first priority and maintain the stability and security of our server space. Then, maintaining the keyword ranking of the website will be a matter of course. Well, I will share it with you today. For more seo strategies, welcome to join the seo practical communication QQ group: 54641201 for discussion. This article was originally published by Intranet Security http://www.xki.com.cn. Admin5 welcomes everyone to reprint. Please The source of the website will be retained, thank you for your cooperation.
Editor-in-Chief: Praise the personal space for the author’s efforts