Hello everyone, my name is Xu Ziyu. Earlier I introduced to you that my advantage and hobby is optimizing corporate websites. Generally, the websites I optimize are not too big. This may be because I am not capable enough, or because I want to avoid taking more responsibilities. kind of hobby. In fact, it seems that corporate websites are easy to optimize, but that is not the case. Business owners are all smart people. From the beginning when they didn’t understand SEO, to gradually becoming familiar with it and what kind of effects they want to obtain through SEO, they are very clear. Now it may be feasible to simply use SEO to fool some bosses who don’t understand, but if you want to achieve lasting results, When a company provides SEO, it must be healthy and sustainable, and it must make money for the company through SEO. This is what the boss likes to see and what the boss is willing to cooperate with you.
Everyone knows that companies have four purposes for doing SEO: saving promotion costs, increasing website traffic, improving sales performance, and increasing brand awareness. These four purposes are basically progressive, but they are carried out at the same time. We must To achieve health and sustainability, we must pay attention to the grasp of these four purposes. When companies do SEO, the starting point is to save promotion costs, but how to save is not just a matter of words. We also need to make good choices. Different choices may bring different results to you. Let’s take a look at my introduction to corporate websites. Cost-saving SEO options!
1. Choosing SEO is just the starting point for companies to save costs!
Many small and medium-sized enterprises start their online marketing with Baidu promotion, because Baidu promotion is indeed the fastest effective marketing method, and the effect is relatively obvious, but slowly companies will find that Baidu promotion is very wasteful. To save the cost of promotion, start choosing SEO. Especially for some small companies that cannot support the money-burning Baidu promotion, SEO is the life-saving straw they must choose.
Now that we have found a way to save promotion costs, is it once and for all? Here is what I want to remind everyone, no, choosing SEO is just choosing a better starting point. Facing SEO, we still have many choices. , we can choose to use independent station SEO, which is also a way that companies must choose to do online marketing, but we can also choose to use B2B promotion of SEO, Baidu knows Baidu Encyclopedia and other Baidu product promotion. In addition, we can choose to form our own SEO team, or choose to outsource the company's SEO work. There are many ways and methods, and there are many choices we have to make.
2. "Short-term savings" versus "long-term waste"!
For SEO, there are two models that our company should choose. One is to outsource SEO work. This method is definitely economical in the short term and saves trouble. It is said that there is a specialization in the industry, and professional people can do professional things. The effect is good, the speed is fast, and it also saves costs. Here I call it "short-term savings." The other is to build your own SEO team. This method is very cost-effective in the long term, but it is quite wasteful in the time between establishing the team, cultivating tacit understanding, and allowing the team to exert its due effect, so I call it "chronic waste."
Here you can calculate an account, outsource a corporate website, even if it is more expensive, it may only cost 50,000 to 60,000. 50,000 to 60,000 can allow the outsourcing company to do a lot of things, but if you want to cultivate an SEO team, you need An SEO, a program, and an artist, no matter how low the salary is, it will cost about 100,000 a year. If the company can find a comprehensive talent who can do all three or only two, there is no need for an artist, and we will need no less than 60,000. A year's investment, and how such a team can achieve good results will not be effective quickly, so SEO outsourcing is definitely economical in the short term. But now there is a big trend in SEO: station group operation. If an enterprise wants to develop, one website often cannot meet the needs of potential customers. Because of different regions and search habits, customers will choose different keywords. Especially for some relatively broad industries, one website is often not enough, but because the enterprise website The shortcoming of low weight is that sometimes SEO can only achieve homepage seats for a few keywords, which is not enough. At this time, multiple websites need to be built and optimized at the same time. If they are all done by outsourcing companies, the cost may be high. , then you need to build your own team.
Okay, that’s it for everyone about the cost-saving SEO method selection for corporate websites. It’s just one person’s opinion. There may be something wrong. I hope you can forgive me. Friends who want to communicate with me can add my QQ: 843745641. This article was published by Xu Ziyu, editor of Beijing Haier Water Heater Repair ( http://www.hairwx.com ). You are welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Editor-in-Chief: Yangyang author Xu Ziyu’s personal space