Children's shoes who do online marketing and promotion must know that Baidu Know is a threshold that cannot be bypassed, and they also know that Baidu Know has a very good promotion effect. But many people face two problems: first, they don’t know what to do and how to do it; second, they have done it but it has no effect, or they have done it a lot but the effect is not good. How to solve these two problems? Let me show you two cases first:
Case 1
A good brother got married last week and had to rush from Guangzhou to Shantou. Anyone who has taken a long-distance bus knows that buying tickets outside the station is much cheaper than buying tickets inside the station. Taking Shantou as an example, buying a ticket inside the station costs 150, while buying outside the station only costs 150 yuan. 90. I asked relevant friends and they all said that there is no phone number for this type of driver, so I have no choice but to find it myself. I am leaving the next day and I am in a hurry. My method is to directly search Baidu to find out. The keyword is "Guangzhou Shantou Automobile". The first result is as follows:
You can see the screenshot above. Because I have a very strong need to take a ride, I will read the text here carefully. The content here is roughly divided into three parts: 1. Answer the question and tell the questioner that his request is very important. Easy to solve; 2. Recommend them and state their advantages, mainly price advantage; 3. Finally, there is the contact information. There is no specific contact information above, but it gives the way. Anyone who usually uses Baidu related products should Know how to find it. I found the "Zhan Caizhu" bar in the post bar, contacted me, and booked two tickets. Later, two friends wanted to go there together and booked two more tickets, making a total of four tickets.
Case 2
This is a real case of a friend of mine. Many friends have heard of the product "AD Abdominal Exercise Machine". I also sold this product in the middle of last year, and the profit for each unit sold was quite considerable. Because there are advertisements on TV. My method is very common, I create a web page, and then use SEO to improve the ranking of related keywords. Because the competition is too great, mainly due to too many bidding rankings, I can't sell a few units in a month. I met a friend who also makes this product. He doesn’t understand online promotion, doesn’t know how to build a website, let alone SEO. However, he can sell more than 10 units a month through QQ, and his turnover is between 4-5K. (He sells part-time, and his full-time job is a securities practitioner). His method is to know on Baidu and ask on SOSO. By asking relevant questions and then answering them in a targeted manner, just leave a message on QQ.
The same characteristic can be seen in the above two cases: neither has a website, but both successfully sold their own products. This seems to go against everyone’s knowledge. How can you do online marketing without a website? In fact, this idea is wrong. With the development of the Internet today, various social tools have become very complete, and QQ has become as necessary as the phone. Products, as long as someone contacts you, you can provide relevant information about the products that others need.
These two cases tell us that Baidu knows that it is not a very profound thing. As long as you master the methods well, you can easily sell your products successfully. But Baidu knows that promotion should pay attention to the following three issues:
1. You must first maintain an account that Baidu knows. It is best to have an account with level three or above. A higher-level account will make it easier to pass the answer. If you are too lazy to raise one, you can buy an account directly. There are many on Taobao;
2. Don’t give a straightforward answer, like: How much does it cost to buy this and add QQ? Answers should be technical, such as through recommendations from users with real experience, and then provide relevant contact information. Answers cannot contain links, this is required, otherwise the entire question will be deleted;
3. Provide contact information and even links skillfully. Baidu knows that supervision is now relatively strict, and external links and phone calls will be forcibly deleted, so we have to leave contact information in some roundabout but convenient ways for users. As in Case 1, there is a better way to provide a post bar and personal space, leaving links to Baidu collections, and then Baidu collections to put relevant links to products (this is best done with a more advanced account).
Having said so much, the key is to practice it. Just talking without doing it will not be effective. You are welcome to come to me to exchange your online promotion experience. Contact QQ: 49606061.
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