It can be said that there is no accurate standard for the degree of competition of keywords, and it is impossible to determine the proportion of which factor accounts for it. It must be considered from an overall perspective. At this time, the supervisor's judgment based on experience becomes very important. Generally speaking, if the number of search results is less than 100,000, the competition is very small. If you carefully optimize this site, it will have a certain effect. But if the number of search results is hundreds of thousands or millions, it means that the keyword has entered the relatively popular threshold. In this case, it will be more difficult to rank well for this keyword.
But there are no rules for this. In a word, based on specific analysis of specific situations, the above rules cannot all be applied to actual situations. For example, some results have a relatively large number, but because they have no commercial value, the degree of competition is often relatively small.
The number of intitle results can also reflect the competition of this keyword to a certain extent, but it represents the keyword in the title of the returned page, so that the relevance of the searched webpage will be greater. In addition, there are the number of bidding ranking websites and bidding prices in the search results page. What needs to be noted here is that the number of bidding websites needs to be checked during the day, because when advertisers place bidding ads, they usually choose to stop advertising at night to save money. For SEOs who work at night, they only pay attention to the bidding websites at night. Quantity can lead to errors in judgment.
In the first 10 pages of the search results page, the more internal pages appear, the smaller the competition for this keyword. Of course, it should be noted that the weight of the channel page of some large portal websites is indeed very high, which is equivalent to the home page of a general website.
Finally, analysis of your competitors should be a top priority. First of all, you should check the relevant information of its domain name weight, including domain name age, PR value, snapshot date, total number of included pages, external link construction status, social media presence, etc. Secondly, you should check the optimization of its website. You can see whether its page title tag contains keywords? Are the website columns clear and reasonable? Is the URL static? Is the website link structure effective? How far is the click distance between the inner pages and the home page? Can it be clicked on the home page? All internal pages can be reached within three or four clicks? Does the main page of the website have substantial content? Does the navigation system use methods such as Flash and JS scripts that are unfavorable to crawling? Does the page use H1 and H2 tags? Does it contain the page target keywords? ?
An optimized website can be seen in every aspect. Websites that are not optimized usually have problems with the most basic aspects above, so simply checking these factors can tell whether the website has undergone basic SEO.
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