A high-quality web page can be of great help to the website, which can increase the traffic of the website, increase the overall weight of the website and columns, increase the conversion rate and improve the brand effect of the website. Since high-quality web pages have so many uses, how do you create a high-quality web page? I think that a high-quality web page generally has a clean and tidy page, fast access speed, and readability. Of course, this is just a high-quality web page. To meet the most basic requirements, and to be able to play a role in website weight and keyword ranking, other optimization methods are also needed. Let me talk about some of the energy I put into making high-quality web pages:
I have taken over a gynecological medical website before. When I first took over, the target keywords of the website were too popular, and the website was only established for less than half a year. It needed traffic but not traffic, and it needed weight but not weight. If I wanted to be among those old brands, It is very difficult for a website to grab some traffic, so I plan to optimize some long-tail keywords to intercept some traffic. After all, no website can be the first in every word. It is much simpler to start with long-tail keywords. It is also operable. (PS: I won’t write out the keywords here. Gynecological diseases are a bit difficult to express. If you write them down, they will probably be harmonized. Everyone knows. And I just checked the pages I created before, and the rankings have dropped. Otherwise, I can still take a screenshot for everyone to see, but I can’t help it, after all, it’s been more than a year).
Originally, when building a website, we usually first increase the weight of the website. When the weight is high, as long as we write one or two more articles or add some in the column, it is estimated that the ranking of long-tail keywords can reach the top 3. But the overall weight of the website I took over was relatively low. When the weight increased, the day lily was gone, so I planned to use some high-quality pages to promote the ranking of some long-tail keywords, and at the same time increase the weight of the column and the entire site. Let me tell you how I did it:
First of all, there are many long-tail keywords. When choosing long-tail keywords, you must have some index words or words that can bring conversion rates. Only in this way can the ranking of keywords bring benefits to the website. Then add title tags to the background columns. Adding the long-tail keywords you want to push will make the search engines think that we attach more importance to this word, thus giving it a relatively high weight. Search engines judge the importance of keywords first left and then right, so it is best to judge the importance of keywords based on the words. Rank keywords based on their importance. It is also necessary to set up the background in the backend. If these words appear in the articles on the site, link the words to the web page to be pushed to increase the crawling frequency of the spider. And I think it’s a waste of time and energy to push them one by one, which is not cost-effective, so I always tie two similar long-tail words together and use a high-quality article page to push them. If they are more competitive words, you can also consider using them. Do it on the column page. For example: Can XX disease be cured? How can XX disease be cured?
The title of the article is composed of these two long-tail keywords, so these two words must be similar and highly relevant, otherwise the article will lose readability and traffic. It is separated by _ in the middle. Baidu is relatively inclined to this symbol. Which words are more important are placed first. Of course, if you are good at word segmentation, you can combine titles. If that doesn't work, just use separators to separate them honestly, otherwise the article may lose its meaning.
The article should not be too long, let alone short. It should be readable and the content should be of high quality. The keywords of the article should preferably meet the standard of four words, which is more conducive to keyword ranking. The first paragraph or the first paragraph of the article I wrote myself There must be keywords in the sentence, and then bold or add an anchor text. Both keywords in the article are bolded, links are added, and then the keyword density is adjusted according to the content of the article. When I build my own website, the keyword density is usually around 6% at first, and then I continue to adjust it based on the ranking.
It seems to be a bit off topic. I feel like I am optimizing everything on a single page, but it’s not much different. Generally speaking, we should regard the page and access speed as hardware, and the title, article content, keywords, etc. as software. We must do a good job in software and hardware, and then a high-quality article page will come out. This article was published by Qiqi SEO at http://www.rmtest.com/ , please keep the link for reprinting!
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