There are many ways to be a Taobao customer, such as using third-party blogs, forums, microblogs, mass mailings, etc. All of these methods can make money if done well. It mainly depends on which method is suitable for you. The author has been a Taobao customer for more than a year, and there are many ways to do it. I have used all the methods, and finally I feel that SEO is more suitable for me. I have been using SEO to optimize my website to serve as Taobao customers for more than half a year. Today I will share with you some of my opinions and experiences on using SEO to serve as Taobao customers. Using SEO to be a Taobao customer, I liken it to a pipeline business. You need to spend some time, money and energy to build the pipeline in the early stage, and then there will be a steady flow of water flowing in later. Doing SEO is like building a pipeline. After it is completed, you can enjoy the benefits. Of course, it does not mean that you do nothing after it is completed. The following mainly talks about how to build this pipeline. I summarize it into the following points:
1. Select keywords
Anyone who has built a website knows the importance of keywords. Keywords are also very important as a Taobao customer. We must be very careful when we first select keywords. Which keywords to choose depends on what products you make, so this involves product selection. I have read Dai Renguang’s article. He talked about some of his experiences in product selection. I think it is very good. I am now a Taobao customer. There are too many people, and some conventional products have been over-produced. If you are a novice, you will not get any good results if you continue to make these product keywords. Taobao has thousands of products, so we find a new way to select some unpopular products. , the user search volume of some unpopular products is not small, and the commission is not low. This can be queried through Baidu Index. Go to Taobao more often, inspect the market more, and pay more attention to some unpopular products, such as the sleep health pillow. There are only a few people making it, and the market demand is huge. Nowadays, people’s lives are stressful and people generally have poor sleep, especially elder. There are also lamps and decorations, which are almost virgin territory in the Taoke market. Now more and more people are buying lamps and decorations online. From Juhuasuan, we can see that these are included in group purchases every day, and the transaction volume is huge. Another example is children's toys, which are most suitable for novices. They are not very competitive and are easy to rank for keywords.
After selecting the product, it is time to determine the keywords. The keywords can be determined based on these three points:
According to the brand name, for example, if you choose a foot bath, the keywords can be "Changtai foot bath", "How about Changtai foot bath", "Changtai foot bath official website" and so on.
Select based on product performance and reputation, such as "Which brand of foot bath is good?", "Which foot bath is better?", "Ranking of foot bath brands"
According to the services that the product can provide, such as "What is the function of a foot bath", "Can a foot bath cure athlete's foot" and so on.
According to the product price, such as "foot bath price", "foot bath price", "**foot bath price".
The above are just examples. There may be many other ways to choose keywords, so I won’t go into details here. A key factor related to the income of Taobao customers is the conversion rate, which is closely related to keywords. What determines the conversion rate? Keywords account for more than 80%. Whether the keywords are accurate determines the conversion of user traffic on your website. Whether people who visit your website are interested in purchasing depends on whether the keywords you choose are accurate. The more accurate the keywords, the higher the conversion rate. It can be said that once you have selected the keywords, you are already half successful.
2. On-site and off-site optimization
Let’s talk about on-site optimization first. I didn’t know much about on-site optimization when I first started doing it, so I often went to A5 to learn from experience. Gradually, I got a concept of on-site optimization and knew how on-site optimization works. The structure of the website is simple, neat and reasonable. To maximize the user experience, the URL should not be too deep, generally no more than three levels. It is best to include keywords in the URL. Links should be made between related articles, and related word links should be made in the article content, so that the links of the website can be laid out reasonably. The website map is indispensable. This includes crawling by spiders. Website images are tagged with alt attributes. This is also mentioned in Baidu’s SEO recommendations. It is very important. There are also simplification of redundant codes and the handling of dead links. These will all Affects a website’s trust in search engines. Another very important point in on-site optimization is friendly links. Search engines give a very high weight to this consideration, so we try to make quality friendly links. You know what quality is, but I won’t go into it.
Off-site optimization is what everyone calls external links. Content and external links determine the weight of a website. I put the content into on-site optimization because on-site optimization belongs to the construction of the website itself and is directly visible to users. Off-site optimization is mainly in the form of website links left on some websites outside the site. It is a guide bait for search engines, and it is also a vote for you from other websites. Off-site links are best in the form of anchor text, which can promote keyword ranking. It can be clearly felt that the weight of the website is rising with the increase of external links, and the keywords are also rising. Therefore, Taoke must make high-quality external links to continuously increase the weight of the website. There are many ways to make external links. If you search on the Internet, you will find many, so I won’t go into details.
3. Daily updates of the website
Many Taoke are building API sites. This type of website is very risky now. Maybe one day it will be plucked out by Baidu or K station. This kind of website does not need to be updated. It is repeated content for search engines every day. There is no new content. Baidu will not include these highly repetitive content, or will delete it if it is included. This kind of website that uses Taobao data does not have much future. It is better to be a shopping guide station with content and update the website content every day, not only for the search engines, but also for the users who visit your website, providing them with shopping reference value. Information and guide them to consume, isn't this the ultimate goal of Taoke! Now many webmasters are saying that Baidu has increased the weight given to website articles. Baidu is paying more and more attention to website content. This is inevitable. Website It is to serve users, so user experience comes first. When updating content, I usually look for products on sale, products with discounts and free shipping, or famous stores and put them on the homepage, so that users can quickly find the information they like, thus increasing the conversion rate. In short, you must insist on updating the content that users like and match the theme of the website every day. Over time, the weight of the entire website will be qualitatively improved.
That’s it for writing here. Being a Taobao customer is a very hard job, but having said that, if you don’t work hard, you won’t make money. You should work hard and make a good Taobao website and make a lot of money. The above three points are the personal experience and experience of Taobao Women's Winter Jackets www.babanu.cn webmaster using SEO to be a Taobao customer. In summary, the core points are these three points. If done well, it can bring you good income.
Note: This article was originally created by the website manager of Babanu Shopping Guide. Please indicate the source and link when reprinting.
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