When it comes to soft articles, everyone is very interested. The impact of soft articles is very obvious, and it once became a popular marketing tool for webmasters. Therefore, the writing of soft articles has also become the focus of the public. How to write a good soft article? Everyone wants to know, but how many people really know? Maybe everyone will choose Baidu to search the Internet and collect various skills on soft article writing, but the author thinks that which ones are too vain , it does not really allow readers or people who want to learn to clearly understand the charm and far-reaching influence of soft articles. Today, the author, Lonely Prince, takes medical soft articles as an example to briefly talk about the three levels of writing good medical soft articles, so that medical webmasters or SEOs engaged in the medical industry can gain unexpected gains from it.
(1) The conceptual angle of the soft article
Many people say that the highest performance of soft articles is that "experts know everything, laymen see things in the fog, and employers are happy and angry." To put it simply, the purpose of soft articles is to resonate with consumers or readers and arouse the desire for demand. Employers will be happy only if they bring customers through soft articles. Only at this time can the charm and marketing effect of soft articles be reflected. So how to write soft articles that arouse consumers' needs and desires? This is the first realm that the author, Lonely Prince, wants to talk about: the perspective of soft articles.
To write soft articles, you must first determine a conceptual angle. The purpose is to better suit the customer base. Take medical treatment as an example: Authoritative experts from Wuhan Songziniao Hospital have created a first-class technology for treating infertility - Rubik's Cube Breeding Microenvironment Technology through years of research. In order to promote this technology, the hospital needs to write a large number of soft articles for media promotion. At this time, how to write these soft marketing articles and determine the purpose of the soft articles is very important. Different perspectives can produce different marketing effects. For example, some copywriters will write this soft article from the perspective of medical technology itself, such as "The Rubik's Cube Breeds Microenvironment Technology, Creating a New Era for the Infertility Industry", and some copywriters will write this article from the perspective of a medical authority. Soft articles, such as "The advent of Rubik's Cube microenvironment technology shocked the Asia-Pacific·Singapore Infertility Summit Forum" and so on. Many copywriters are also eccentric. If they can think of a better angle, that is to prove it through other people's successful cases. The Rubik's Cube breeds the superiority of micro-environment technology. For example, "The number of patients in a hospital in Beijing increased by thousands in January, and a suspected Rubik's Cube gave birth to micro-environment technology to create a miracle." Of course, the writing requirements for such soft articles are even higher.
No matter what the intention is, our goal is to promote this authoritative medical technology, and a good intention angle can create a more sensational effect. This has more say and influence than soft articles that just rely on novel titles without any substantial content.
(2) Overall planning of soft articles
Writing soft articles requires not only good literary talent, but also an overall planning of the soft article. How to write a good soft article? It is not just about the accumulation of rich rhetoric, but also an overall planning that is consistent with the logic of the facts. When it comes to planning a soft article, the first thing is definitely the title. A good title creates the beginning of a good soft article. Whether the title is attractive enough, as long as it can attract the reader's attention, then it depends on whether your content is inducing step by step.
Take medical care as an example. If a patient sees the title, clicks to enter, and does not get what he wants, he must think that he has fallen into the trap of the title, and will leave the page immediately. This is certainly not what we want. Therefore, the author Lonely Prince believes that when writing medical soft articles, we must elaborate on one thing in detail. For example: when we wrote about the Rubik's Cube microenvironment technology, our customer base was infertility patients, and what patients were most worried about was whether the technology could truly cure their infertility. The first step in the overall planning of copywriting creation is to confirm the patient's doubts and make the patient more convinced that his infertility is caused by a certain disease or past informal medical treatments. The second step is to confirm that the hospital's authoritative technology can completely solve the patient's problems. This part needs to be supported by facts, which are usually medical success stories. The third step is to describe how the hospital’s technology can easily solve patients’ infertility. This involves popular science knowledge about medical treatment. Only by achieving these three steps can we retain patients and arouse their desire to come to the hospital for treatment.
The overall planning of soft articles is often the key to success. This is only more affordable and meaningful than the keyword layout of text to get rankings. What the medical industry pursues is not traffic, but hospital visits.
(3) Soft article guidance effect
Webmasters or SEO network promoters who are currently engaged in the medical industry know one thing very well. What is important for online marketing in the medical industry is not traffic, but visits to hospitals. No matter how you do it, as long as you can bring patients to the hospital, then you are a successful Internet marketer. The main role of copywriting is reflected in creations such as soft-text advertisements. A good medical soft article can guide patients to consult and even go to the hospital. Then that soft article is an excellent soft article.
How to write good medical soft articles? The guiding effect of soft articles is the key. A soft article with good literary talent can only be regarded as a second-rate soft article. However, a truly first-class soft article means that the medical copywriter is good at perfecting the overall layout and planning of the soft article after the conceptual angle is determined, and very cleverly designing suspense and guiding it. Only when these three aspects are achieved can a successful soft article be considered. No matter which aspect is not in place, it will inevitably lead to the overall effect of the soft article and the failure to bring corresponding patients.
Soft articles are words, and an idea should be highlighted between the words. This kind of thinking is to guide marketing thinking. Starting from the patient's point of view, writing soft articles that convince the patients will eventually bring the patients to the hospital. This is the charm of medical soft articles.
How to write good soft articles has become the question that everyone is most eager to answer. The author Lonely Prince briefly talks about the three secrets of medical soft articles. Can it give you a little inspiration? The author Lonely Prince’s QQ: 1935554872. Those who are interested can exchange writing about the medical industry. Article source: www.xaxtzs.com . If you reprint, please retain the dignity of the original author, thank you.
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