Hello everyone, my name is Xu Ziyu. We all know that a snapshot of a website is a barometer of the website's weight. Although sometimes it is only a superficial phenomenon, it is very necessary as an aspect for us to diagnose the website. Earlier I introduced to you five aspects of SEO diagnosis, namely "Xu Ziyu: Website Positioning Analysis of SEO Diagnosis Report", "Xu Ziyu: Website Keyword Analysis of SEO Diagnosis Report" and "Xu Ziyu: Website Layout of SEO Diagnosis Report" Analysis" "Xu Ziyu: SEO Diagnostic Report - Website Code, URL and Link Structure Analysis" "Xu Ziyu: SEO Diagnostic Report - Website Content Quality Analysis", I will not go into the details of these reports in depth, the focus is to give you An outline, I hope everyone can be more comprehensive and thoughtful when diagnosing themselves.
1. Website inclusion analysis
For website inclusion, we have to look at several aspects. First of all, we have to distinguish between search engines. We have to differentiate between Baidu and Google. In addition, for inclusion, we not only need to look at the quantity, but also the inclusion rate and historical inclusion records. Here is a brief introduction:
A. The difference between Baidu and Google inclusion. Baidu's collection is first tightened and then loosened. After being included, Baidu will slowly eliminate some of your duplicate information. Google first relaxes and then tightens. If it is later discovered that the quality of your website content is too low, it will delete a large number of website content. So if we look at website inclusion, we can check the website’s historical inclusion and carefully analyze whether the website’s inclusion is reasonable. Baidu's inclusion is sometimes very irregular, but overall it is an upward trend. If there is a sudden decline over a period of time, it may be because the website has been demoted.
B. Generally speaking, we evaluate that the less Baidu includes, the lower the weight it will get. The higher the proportion of Baidu, the higher the weight. It is easy to understand, so I won’t introduce too much here. However, generally speaking, Baidu's included numbers are very inaccurate. Generally speaking, we think that the weight of a website that includes a page is much lower. However, in recent times, due to the large number of Baidu K sites, many websites have been deleted for no reason. Only the homepage is left after recovery. The ranking of such a site is still strong, so this must be taken into consideration when examining the inclusion volume.
2. Website snapshot analysis
I believe we don’t need to say too much about website snapshots, and everyone will pay attention to them. Here I will briefly introduce to you some of my views on website snapshots, because these can be used as a reference for our SEO diagnosis.
A. The website will be shipped overnight or even on the same day. I believe that such a website is very good, because search engine spiders come to such a website very frequently. The possible reasons are because this website has strong external links, and one is because it has high-quality content, which will guide and attract searches for us. Engine spider. Therefore, websites that give website snapshots overnight have the highest evaluation in SEO diagnosis.
B. Website snapshots are updated every few days. Such a website may be caused by the lack of diligent website updates or insufficient external links. However, it does not mean that the website is downgraded. It is just because when the spider inspected the website, it found that there was no new data to take a snapshot. For such a website, if it is difficult to build internally, it is recommended to make external links, which can complement each other.
C. The website snapshot remains unchanged. The website snapshot has stagnated due to website misoperation or cheating, or excessive optimization has reduced the website's authority. This is very annoying, because we need to recheck our optimization, spend more optimization time and energy, and do SEO diagnosis. It is necessary to develop a new detection plan and recovery plan for such a website.
D. Website snapshot rollback. We know that such a website must be punished because the optimization it has done violates the rules of the search engine, but there is one exception: there is a problem with the search engine server. It's best to give such a site a thorough check, as over-optimization is the most likely cause of this phenomenon.
E. The website snapshot is not on the home page. This is a problem that is prone to occur on Baidu in the near future. It is said that anything can happen when Baidu becomes popular. Of course, Baidu cannot be blamed for everything. It may also be caused by our website using cheating techniques, such as buying blackface, using mirrors, etc. Wait, stopping cheating in time is the right way.
After completing the website snapshot analysis in these aspects, we can almost complete our SEO diagnosis work. If you want to communicate with me, you can add my QQ: 843745641. Beijing Ariston Water Heater Repair ( http://www.alistonwx.com ) is published by the online editor. You are welcome to reprint it. Please keep this link when reprinting. Thank you for your cooperation!
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