The ultimate goal of website optimization is to enable the website to rank for multiple keywords, whether it is long-tail keywords or main keywords, and to have multiple website pages ranked. To optimize with such a purpose, the webmaster may need to have a deeper understanding of his website, conduct detailed analysis of each page, and how to plan such an optimization plan.
First: Find the keywords that the website needs to do. Website optimization needs to optimize those keywords. These keywords need to be distributed to which pages for optimization. Each page needs to optimize several keywords at the same time. What are the advantages of each page? Which aspects of the content construction of the page are more biased? These The questions need to be prepared when analyzing the page, and this is also the first thing to be included in the planned plan. What I want to remind you here is to start optimizing the page. Just assign 2-3 keywords to a page. If you do too much, you will not have time to optimize it yourself. Moreover, when you optimize some long-tail keywords, you will not be able to optimize them yourself. There will also be corresponding rankings, and one page does not need to be optimized too much at the same time.
Second: Analyze the keyword density of the page. In the first step, we allocate the keywords that the page needs to do. At this time, we need to start analyzing the page and the keyword density in the page. The density of keywords in the page is best between 2% and 8%. There are many websites. In order to increase the keyword weight of a single page, Changhui uses the method of stacking keywords. This method is best not advisable. Too many keywords make users feel cumbersome and will definitely lead to semantic inconsistency. Although keyword density now has little impact on website weight, you should try to pay attention to user experience when optimizing and allocate keyword density reasonably.
Third: Analyze the page structure. During the construction of the website, some JS codes, Flash animations, frames, etc. may be used due to the effect. However, these structural constructions will affect the crawling of the website by spiders. This does not mean that they are unusable, but it is best to use them sparingly. Spiders come to your website and work hard to convert these codes. In this time, they can crawl more things on your website. There is also the use of nofollow tags on websites. Do not use nofollow tags casually, especially in friendly links. You must also pay attention to the optimization of the website.
Fourth: Analyze page meta tags. The attribute setting of the Meta tag is very important. The keywords of the website must appear in the title. The writing method of the title must conform to the habits of search engines, and there must be no keyword accumulation. In addition, in addition to the title tag, corresponding keywords can be added to other descriptions, keywords, and image ALT attributes. The key point is to avoid the accumulation of keywords.
Fifth: Analyze the page content. If you want to rank a page for keywords, it is very important to update the content of the page. If the content of the page remains unchanged, it is relatively difficult to rank for keywords. The content of the page needs to be updated, and what I’m talking about here is not a casual update. The content must be related to keywords, so that the user experience will be higher and the page’s bounce rate will not be too high.
Sixth: Analyze the internal links on the page. When optimizing a single page for keywords, internal links in the keyword anchor text of this page are indispensable. Related keywords can be linked to other pages. It is not necessary to link them all back to the homepage. They can also be directly linked to other related pages. Let the internal construction of the website have a mesh effect. Cheating methods are not allowed in the construction of internal links, and methods such as hidden text and hidden links are not allowed. Pages that do not have internal links must add corresponding internal links as soon as possible.
Seventh: Analyze the external links of the page. Keyword rankings not only rely on on-site optimization, but off-site optimization is also indispensable. The analysis of external links must be specific. At the same time, you should also combine traffic tools when analyzing the external links of the page. Effective external links will take a lot of time, and you may need to reduce the time for ineffective ones. You should try to expand the scope of the external links so that the weight of the external links will be higher. When doing keyword optimization, it may be more necessary to make external links with anchor text, and increase the weight of keywords in the form of anchor text, thereby improving the ranking of the page.
Analyze the website page based on the above 7 points, customize an optimization plan that suits the page, and start implementing the optimization plan. The increase in keyword ranking is just around the corner. However, it is not ruled out that there may be failures here. It may be due to your own insufficient execution ability, or it may be an error in customizing your optimized plan. Therefore, if you want to optimize better, analysis before optimization is indispensable.
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