There is an old saying: Only when you know the enemy can you win a hundred battles without danger. Similarly, the best teachers in website optimization are not SEO tutorial videos, but competitors. If you want to learn SEO optimization well and surpass your opponents, you must learn to understand and analyze your opponents. As the saying goes, if you want to defeat a person, you first need to deeply understand the person's strengths and weaknesses, so as to surpass and defeat him in a targeted manner. Therefore, if you want to surpass your opponents in website optimization, you must learn to analyze your opponents' websites. Next, the author explains how to analyze the optimization situation of the opponent's website:
1. Website domain name
To analyze the optimization situation of your opponent's website, first start with the domain name. Check the age of the opponent's website domain name, whether there are website keywords, the ease of remembering the domain name, etc., so that you can compare it with it to see if your opponent's domain name has any innate advantages. , can you take advantage of the domain name? If keywords appear in your opponent's domain name and the domain name is older than three years, it will be difficult for you to gain an advantage from the domain name. After all, webmasters know that the older the domain name, and the website keywords are of great help to SEO optimization. Therefore, starting from the domain name is the first step to analyze your opponent’s SEO optimization.
2. Website structure
Everyone knows that website structure has a great impact on inclusion and user experience. Under normal circumstances, what search engines like most is naturally a flat website structure, because this kind of website structure has certain advantages for spiders to crawl the website and for users to visit the website, so you need to check what type of structure the opponent's website has, and what type of structure it has. Whether the navigation bar of a rival website is conducive for users to access the website. The webmaster can regard himself as an ordinary user accessing the opponent's website to see if it is inconvenient and unnatural for him to visit the opponent's website, so that he can find the shortcomings of the opponent's website and make up for them in his own website. Naturally The effect of using strengths to combat weaknesses is obvious.
3. Keyword layout and ranking
The most basic point of website optimization is to make website keywords rank higher in search engines, increase website exposure and increase the website's natural traffic. When webmasters analyze the optimization situation of their opponents' websites, natural keywords are very important. For the analysis of keywords, we mainly start from two aspects: layout and ranking. By analyzing how the opponent website keywords are laid out, how dense the keywords are on the homepage, how often the keywords appear, which pages are optimized for which keywords, etc., you can also use the webmaster query tool to see how the opponent website keywords rank. If If the ranking is stable, it means that the opponent's website has done a good job in SEO optimization. If the ranking is unstable, it will be quite easy to surpass it. As for how to surpass, it’s the principle of fighting instability with stability, you know.
4. Internal link optimization
Search engines are paying more and more attention to on-site optimization, and internal link optimization is the most important part of on-site optimization. Therefore, when the webmaster analyzes the optimization situation of the opponent's website, he must also analyze the effect of internal link optimization. When analyzing internal link optimization, the webmaster can analyze whether the opponent's internal link optimization is in place through whether the page pointed to by the internal link is relevant, the setting of internal link anchor text, the frequency of internal links in a single article, etc., and the obtained data It can become part of the reference data for analyzing the SEO optimization of rival websites. Therefore, when analyzing the SEO optimization of rival websites, internal links are also an indispensable analysis factor.
5. External link construction
External links play a very important role in SEO optimization. And external links are equivalent to creating a variety of crawling channels for spiders, so that spiders can crawl without lack of freshness. Analyze detailed data such as the source of external links on the opponent's website, the format of the external link form, the quality of the external link, the stability of the external link, the relevance of the external link, the weight of the publishing platform, etc., thereby summarizing the advantages of the opponent's external link construction. Detailed data will help you better understand the SEO optimization of your opponent's website.
6. Use of long-tail keywords
Analyze the opponent's website to see what long-tail keywords the opponent's website uses, how the rankings of these long-tail keywords are, and use relevant tools to query the natural traffic of these long-tail keywords, etc., so that you can grasp whether you can start with the details. . Because the webmaster wants to surpass his opponents, blindly optimizing popular keywords will not work. After all, the opponent's website has been in operation for a period of time, and search engines have no weight for new sites. The most effective method is to use cold to warm and use the long tail to improve the ranking of main keywords. Therefore, you must analyze the SEO optimization situation of your opponent's website, and you must also be good at starting from the details and trying to make a point.
7. User experience
The most important thing that determines the future of a website is user experience. Therefore, analyzing the user experience on your opponent's website is the core and most important step. When the webmaster analyzes the SEO optimization situation of the opponent's website, he can treat himself as an ordinary user and visit the opponent's website. By finding out which parts of the opponent's website are doing better, he can adopt them as his own; and which parts are not enough. If there is room for improvement, you can focus on modifying this aspect in your website. In this way, you can know how the user experience of your opponent's website is. There are also some simpler ones, such as the click-through rate of the page, the page visit ranking list, the most popular articles, etc. By analyzing the user experience in detail, you can naturally know the SEO optimization status of the opponent's website.
Learn to analyze the SEO optimization effect of your opponent's website so that you can know where to start to surpass and where it is impossible to surpass. In this way, you will not let yourself touch the stone with eggs when you are not sure, and ultimately the optimization will be half dead without seeing any improvement in effect. The above points summarize how webmasters analyze the optimization situation of their opponents' websites. I hope it can help you know the optimization situation of your opponents' websites more accurately. This article is exclusively provided by www.tbwshangc.com tbw Taobao Mall, first published in A5 format, please indicate the reprint, thank you!
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