Hello everyone, my name is Xiaofan. Yesterday I published an article on A5 called "Grassroots Webmasters Share Several Key Points in Baidu Search Engine Optimization". The number of reprints reached 40. If you need it, you can search it on the A5 Webmaster website. It can be seen that many webmasters have a certain interest in this, so I wrote this article today, which is mainly aimed at building a detailed explanation of the SEO of the entire site.
I think when building a website, whether you develop your own program independently or use an existing CMS program to build a website, you all make your own homepage, list page, and inner page templates. To this end, let’s talk about SEO entire site construction. Let’s first talk about the weaknesses that many SEOers make when optimizing the entire site.
First, when many webmasters first start building a website, they want to use the shortest time to get ranked high, so they add unnecessary keywords to the homepage, content page, and list page, resulting in the website either not being updated by Baidu for a long time, or being blocked by Baidu for a long time. The collection is slow and there is no ranking, so you must pay attention to this point. The website you make is for users to see. To show users, you must do customer reflection. If you want users to browse my website, among my websites, What content is worth browsing for users? If it is a product, what are the advantages of my product, and what is the pre-sales and after-sales service of the product? These are all things that need to be considered. Therefore, when building whole-site SEO, you must do it from the user's perspective, and don't insist on adding more keywords.
Second, the columns displayed on the homepage. Regarding this issue, I think everyone should have some understanding. For example, if you are a product site, you want to display all your exhibits on the homepage so that users can see them all at once. However, you need to pay attention to the length of the page here. And lead to the deviation of the theme of the entire site. If the main body of your website is shifted, will the website be ranked? If there is no ranking, will there be traffic? If there is no traffic, will there be customers? The answer is no.
Third, code simplification. Many corporate websites use a large number of "iframe", "javascript", "img", "Flash", etc. in the homepage to allow artists to make the web pages particularly beautiful, so they ignore search engines. Search engine spiders cannot understand these things, so we try not to use these things on our homepage. Instead, many websites are built using table layouts. Try to modify them into divs and simplify the code. If the image is too large, consider making it into slices. form, which can reduce the loading speed of images on web pages and improve page browsing.
What you need to pay attention to in the SEO layout of the whole site:
First, the core keywords for website positioning should not exceed 5. There should be no more than three core keywords in the title of the homepage, and the same applies to content pages and list pages. Remember not to overstuff them. You can use word segmentation, keyWords, descriptions, etc. to fill in the remaining words.
Second, the precise keyword matching degree of the homepage should be controlled between 2% and 8%, not too much. Baidu reads the web page from the source code, not from the front. It can only read the code, from the code To analyze the layout, links, etc. of your website, the code is a piece of text that is read from top to bottom, so the length of the website should not be too long. Based on its reading method, we can think of it as from left to right and top to bottom in the web browsing view, so the layout position of this keyword must be mastered.
Third, once again, breadcrumb navigation CMS systems have a breadcrumb navigation function. If you don’t understand what breadcrumb navigation is, let me tell you about it here. Breadcrumb navigation is to enter a certain website, whether it is content or a list. There is "Your current location: Home > List > Content" so we can take advantage of this.
Fourth, every website has a large navigation bar. The usual way to write it is "Homepage, Product**, Success**, About..." We can replace the homepage with the core keywords of our website. Doesn’t this ensure that every page contains the core keywords of our website? Why not!
Fifth, the copyright section at the bottom of the website is recommended. Don’t list too much content, which seems too cumbersome. Summarize the services of the entire site in one sentence, interspersed with keywords. For example, take 126 Paper Network as an example. The bottom information is "Paper Publishing Network" It is a professional thesis website that specializes in providing master's thesis, professional title thesis, graduation thesis, and medical thesis. It has extensive and in-depth cooperation with hundreds of domestic publications." In a word, it not only reflects the authority of the website, but also intersperses key words. Once inside, every web page calls the footer, so this can also be used.
Okay, I have written so much, see you in the next issue! Many things need to be practiced and discovered by yourself. The above conclusions are based on my own experience and have nothing to do with others. Special reminder: personal opinions are for reference only. Editor's note: To do SEO, I need people to know me, people to understand me, people to know me, people to know me, and people to know me. Merry Christmas! This article was first published by A5 Webmaster Network, an original article published by (paper published at http://www.126lunwen.com ). Please respect the fruits of other people's work. Please include a copyright link when reprinting. The above is just my own opinion and has nothing to do with others. It is for reference only!!!
Editor-in-Chief: Chen Long Author’s Personal Space of Anti-Terrorism Golden Eagle