The author has been engaged in the operation and optimization of corporate websites. Based on my own experience, I found that corporate websites must carefully consider and analyze SEO-related strategies before building a website, because SEO thinking can not only be well positioned after being considered clearly before building a website. Target customers are also crucial for selecting keywords with accurate traffic, high conversion rate and low competition. Today, the author will share with you the SEO strategy issues that we need to consider before building a corporate website.
First, the selection and positioning of keywords. This is crucial. What I want to remind everyone here is that choosing keywords does not mean determining the words we want to optimize now. When we choose keywords, first of all, pay attention to the keyword conversion rate, because the corporate website is based on Profit is the ultimate goal. Words with high conversion rates make us focus on words. Secondly, the search volume of keywords. The search volume means the degree of competition. The higher the search volume, the more intense the competition. The author recommends that this area be based on the enterprise Considering the investment and economic strength, it is understandable to choose words with relatively fierce competition if you have resources and conditions. Secondly, grasp the long tail keywords. We generally use article pages to optimize long-tail words, placing long-tail words in titles and internal pages to increase the weight of the entire website. Long-tail words will also bring good traffic and conversion rates.
Second, the layout of keywords in the website. After selecting the keywords, first of all, we should organically lay out the important main keywords and auxiliary keywords in the navigation of our website, because in addition to the homepage of the website, the navigation bar is where we focus and optimize its weight. It is also self-evident. Secondly, place keywords in our sub-navigation and breadcrumb navigation to form a loop to give spiders good access channels and access paths, especially in the articles on the site. Set keywords cleverly at the beginning and end of the paragraph. Note that the density of keywords on the website should not exceed 8%. It is recommended to be between 2% and 8%. Make sure it is natural and do not deliberately pile up keywords. The user's reading effect will be reduced due to the user experience, which will not be worth the gain. In the process of constructing the article, it is also a good way to appropriately penetrate keywords into keyword tags and description tags. Although keyword tags are now The weight is already minimal, but we still have to be serious.
Third, incorporate keyword ideas into the process of building friendly connections. As we all know, anchor text is one of the important means for a website to improve its weight and keyword ranking. Friendly links are an important part of our website's external link construction, so try to use the main keywords and auxiliary keywords of the website as anchor text to interact with others. Some novice friends exchange company website names with others. The author thinks this is very inappropriate. Secondly, during the process of exchanging friendly links, pay attention to try to exchange with peers or similar websites of your own website to increase the relevance of the connection. You can also add a secondary navigation link to the main keyword on your website. Such a link can also increase the exposure of the keywords, and at the same time realize the mutual transfer of keyword weights within the site, improving the exposure of the website keywords.
Fourth, the layout of keyword links within the site. For in-site connections, the author recommends connecting related articles to each other in the website content based on related articles or related columns. First, it can increase spider crawling opportunities and stay time on the website. Second, it can improve the relevance of the website. It also has a very good optimization effect in terms of performance. It can increase the number of user views, improve the PV of the website, enhance the viscosity and user experience of the website for users, and try to add links to related articles at the end of each article to increase the number of articles. The purpose of doing this is to improve the connection channel within the website, increase the exposure and user experience of the connection, increase the click-through rate of the web page, increase the weight of the internal pages and thereby increase the overall weight of the website. These basic The details are all basic issues that we should pay attention to when laying out keywords. How to naturally embody keywords in an inline form is an issue worthy of in-depth consideration and application by each of our SEOers.
To sum up, the author has made a detailed analysis of the keyword selection in the early stage of operating the corporate website, the keyword strategy in friendly links, and the layout and analysis of keywords in the site. The author recommends that we first optimize in the optimization process. Do a good job in optimizing the website itself. Secondly, pay attention to the layout strategy and density range of keywords in the site, and conduct a detailed analysis of the construction of connections within the site. The author reminds everyone that good keyword selection and layout as well as on-site optimization analysis are the starting point for our website optimization. The improvement of website weight also depends on our external connection construction and unremitting adjustments. Well, I will share it with you today. For more seo strategies, please join the seo practical exchange QQ group: 54641201 for discussion. This article is originally published by the intranet security management software http://www.xki.com.cn. Admin5 welcomes everyone. Please keep the website source when reprinting, thank you for your cooperation.
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