1. URL optimization
1. Most of the URLs on your site are too long. Since they are product categories, they should be simple enough that users can remember them. This greatly improves user experience. At the same time, it directly affects the ranking.
2. Domain name classification: For example, if the product partition of a mobile phone is www.suning.com/sj/, then the mobile phone accessories are: www.suning.com/sj/sjpj/ . The domain name rating directly tells the search engine which page is important, instead of the current product partition and product sub-page at the same level. The higher the ranking, the higher the weight assigned by search engines.
3. It is not recommended to use a second-level domain name because your website is buying products and does not need a special area such as car beauty.
4. All pages that require SEO optimization can be generated statically, and js cannot be used as hyperlinks.
2. Website layout
1. Your website has a high weight, but it has not achieved the effect of website weight transfer and interoperability. For example: http://www.suning.com/webapp/wcs/stores/servlet/PRd_10052_10051_-7_422291_.html We can add related information to this product page Product hot sales, related product recommendations, product-related information, product accessories, etc. not only improve the user experience but also achieve weight transfer between websites.
2. Whether it is a column or a product sub-page, the information module must account for at least 10-20%. Only in this way can we achieve better communication (weight transfer) between websites and directly affect the level of PR.
3. Each page should have product section navigation. Your site does this better.
3. Website partition
1. Your site can add a TV shopping topic. TV shopping products are hot in the short term, so we can use the weight of your site and product keywords to quickly reach the ideal ranking and obtain additional traffic.
2. Your site can add a product information topic. For example, if there is a problem with the quality of a certain famous brand product or a certain famous brand product caused some kind of incident, it can greatly speed up the search traffic. And it also improves user experience.
4. Keyword Allocation
1. If the keywords of the mobile phone product partition are "brand mobile phones, new mobile phones, etc." then the keywords of the mobile phone accessories partition should be: "mobile phone accessories, mobile phone accessories, etc." Then the keywords of the product sub-pages should be "a certain brand of a certain According to this model, "model and certain accessories" are distributed level by level around the main keyword.
PS:
Based on our inference, we estimate that if your site is improved according to our plan, the traffic coming through the search engine can be increased by at least 2-3 times.
Thank you for reading the SEO plan planned by the Exiao team for Suning.com. Thank you very much! Please keep the link address for reprinting this plan: http://bbs.zhejiumai.com
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