Website construction must revolve around a direction, so that you can build your own brand culture. After the website direction is determined, the next step is to determine the keywords. Keywords are the way users can search for your website in search engines. Therefore, the determination of keywords is very important. In the space of Monster Rui, what about keywords? For the confirmed and selected articles, friends who want to know more about this aspect can visit Monster Rui’s space. The address of Monster Rui’s space is: http://blog.sina.com.cn/u/2606799272 . Now, we need to talk about The question is: How to build a keyword network.
What is the keyword network? Monster Rui believes that the keyword network is a huge keyword system built around the main keywords during the website construction and optimization process. The main function of keyword network is to expand the scope of keywords, that is, to expand the scope of main keywords, thereby maximizing the flow to your website. Next, let’s take a look at how to build a keyword network.
Determine the main keywords of the website
The main keyword of the website is like the name of a company. When we talk about it, we can have an abstract concept of the company in our minds. For example: "Shuanghui" we know it is a factory that produces ham sausage, "CCTV" "We knew it was China Central Television. When selecting the main keywords of the website, we need to build the website brand, so as to form the power of the brand and allow the website to attract more users. At the same time, we can also give a description of the main keywords, such as "Sohu-China "The largest portal website", tell users what my website is for. Therefore, the main keywords generally follow the principle of "brand + theme". This principle is generally enough to determine 1 to 2 main keywords.
Main keywords The structural planning of the website should serve the main keywords. Starting from the physical structure of the website, the main keywords should be placed where they are most easily seen by users, most easily crawled by search engine spiders, and most pointed to by links from other pages. Place - Home page of the website.
Starting from the logical structure of the website, the main keyword needs more weight, that is, more internal link support and weight transmission are needed. (Monster Rui Tip: Many mainstream CMS systems now provide support for primary keywords.)
Create a directory of secondary keywords
The secondary keyword directory sounds relatively abstract. In fact, in layman's terms, it is the channel of the website. After the secondary keywords are selected, the channel of the website is usually used to plan and carry these keywords.
The website structure planning of secondary keywords should be based on user experience and selectively plan the physical structure and logical structure of the secondary keyword directory to ensure that users can quickly find the content they need. , taking into account the crawling of search engine spiders and improving inclusion and ranking.
Create a three-level keyword list
The so-called third-level keywords can be understood as categories under the channel page, as shown in the figure:
Third-level keywords are often more clear in terms of user experience. At the same time, the number is relatively large and can carry more keywords. Therefore, when establishing a third-level keyword list, we should use various types of keywords. The tool performs a third-level keyword analysis and establishes a third-level keyword database, so that when building the website, it is easier to optimize the corresponding website structure. (Monster Rui Tip: CMS provides small classification and topic functions, which are very beneficial for structural optimization of third-level keywords)
Create a long-tail keyword database
I believe many people have heard of long-tail keywords, so what are long-tail keywords? Monster Rui believes that long-tail keywords refer to non-main keywords related to the theme of the website. Although long-tail keywords are not as easy to be searched as main keywords, long-tail keywords can also bring 20% to 30% of traffic to the website, or even more.
Long-tail keywords are generally composed of words with high accuracy in website positioning, keywords related to the website theme, and related words expanded from the website theme, such as: "Kunming", "Kunming map", "How to get to a certain community in Kunming". There are many mining tools for long-tail keywords, which are very effective at the beginning of the website establishment. After the website is established, we should always pay attention to the traffic statistics report, so as to accumulate a large number of long-tail keywords and establish a long-tail keyword library.
The layout of long-tail keywords should be placed on the content page. For example, add links to long-tail keywords on the content page, write an article specifically for long-tail keywords, relevant recommendations, etc. Theoretically speaking, the density of long-tail keywords should include 1 to 3 on each page. However, in actual situations, long-tail keywords should appear reasonably. In this way, on the one hand, it improves the user experience, and on the other hand, it improves the user experience. On the one hand, it brings more traffic to the website. (Monster Rui Tip: Long-tail keywords are a cumulative process. You should always pay attention to your long-tail keyword library to achieve "accumulate and gain")
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