Baidu is not so sensitive to the density of keywords. In the past, stacking could produce good rankings. Now, through attack analysis, many websites have good rankings, but the density is very low, even 0 in many cases. Therefore, many webmasters are not interested in keywords. Density is not taken seriously and is considered irrelevant. Especially for some keywords that are not relevant to the content optimization, such as optimizing some tea-related keywords on the tea set page, the density must be very low, and the content relevance is also very poor. For Can optimizing keywords in this way achieve good results?
In fact, the layout of keywords and the correlation between keywords and content are not only reflected in the title of the website; if there are keywords in the title, but no such keywords appear on the page, then it can be said with certainty that this page is different from the title of the website. The relevance of keywords is very poor, and it is relatively difficult to optimize. Through my own practice, I know that the only way to rank keywords is through the accumulation of external links, and the stability is relatively poor and takes a long time. It is also relatively long. For example, the page I optimized is http://www.zuipin.cn/chaju.html . There are four main optimized keywords: tea sets, tea set sets, gift tea sets, tea set prices, and they are set on the page title. Okay, but from the page we do not see the exact matching keywords tea set and gift tea set. There is not even the words set and gift in the page. Therefore, we can see that the correlation of these two keywords is relatively speaking. It is relatively poor. From the optimization, we found that the content pages of classified information are all ranked on the homepage. It can be seen that these keywords are not very competitive. However, it took a lot of effort to optimize, and the effect was not good. The keyword "tea set" was not optimized, but it generated a good ranking. As the weight of the page increased, the ranking soared, and the competitiveness of this keyword was higher than that of those keywords. The main reason for analyzing the ranking of this keyword is that the keyword tea set has sufficient density and high correlation:
The importance of density to keyword ranking: If a page contains a large number of exact matching keywords, Baidu will determine that this page is related to this keyword. When others enter the keyword, they can find what they want in the shortest time. The keywords you need are undoubtedly the best content, and the user experience is relatively good.
Although keyword density can affect the ranking of keywords, random accumulation will not have an effect on rankings and must appear naturally. For example, the keyword tea set on the page appears very naturally and there is no accumulation phenomenon; Suppose we forcefully insert keywords into a page. Although it can increase the density of keywords on the page, we find that this effect is counterproductive, because when others enter the website, they do not find what they want, or the article is due to the keywords. The accumulation will cause the quality of articles to decrease, and the bounce rate will inevitably increase greatly. The accumulation of keywords on the page may lead to a situation like this: the ranking is very good at the beginning, but after a week or two, the keyword ranking drops. No matter how you send external links, the effect is still very unsatisfactory, and even snapshot regression occurs. Keywords The ranking drops and the website loses authority.
You cannot completely control the density of keywords. If you see that the density of a certain keyword is poor, you will try to increase it, which will have adverse effects and often have the opposite effect. For keywords, Appearance and density, the best way is to let nature take its course. Appear where they should appear. There is no need to add them deliberately, because doing it deliberately will not have any effect at all. As for the optimization of keywords, of course, the more The better the correlation, the more ideal the effect will be. The article was originally written by Zeng Yuwen. Please indicate the source of the article when reprinting it. Thank you everyone!
Editor in charge: Yangyang author Zeng Yuwen’s personal space