We all know that Baidu is fickle, and Baidu itself pays more attention to Chinese user experience, so we should improve the website from three aspects to improve Baidu keyword rankings.
1: Click principle
First of all, we should know what the click principle is. In the traditional meaning of the word, the click principle is the comparison of click traffic of the top twenty keywords on the homepage by search engines. The click principle is to make up for an important flaw in search attractions. After eyeball simulation experiments, it was found that when ranking a large number of keywords, in fact, the largest traffic is not the first one. Sometimes the fourth place may be higher than the third place, and the third place may be higher than the third place. The name is higher than the first place. We know that a website cannot meet everyone's needs. We can only meet the needs of most users, or meet the needs of search keywords in a certain period of time. As long as you can meet the user's needs, users will click on you. A website is first attractive through the title and description. When the title meets most of the needs, use some more attractive language to write the description. However, a website not only attracts users to click but also attracts users to visit next time. desire, this requires your website to have content that meets the user's taste. At least, users can find the content they need on your website.
2: How to improve the value of the homepage
The resources of search engines are limited, but the resources of the Internet are unlimited. To provide high-quality services, search engines must select pages with higher value. At this time, the value of each page is evaluated. The evaluation of page value specifically has the following four characteristics:
1. Timeliness. That is, the keywords contained in the page are consistent with the Baidu rankings, and this page is very timely.
2. The page is missing and irreplaceable. All pages that meet user needs must be relevant, which can also be called uniqueness. The higher the uniqueness of a page, the higher the page value and the higher the total inclusion. Irreplaceability does not necessarily mean that it is irreplaceable. Original, but certainly unique. If the value of your website page is low, it will be of no use if you collect other people's websites; if the value of my website page is high, if you collect other people's websites, it will be of value to you.
3. Website stability. The opening speed of a website page is an important criterion for assessing the quality of a page. In addition to the opening speed of the page, the elements of the page should also be rich. Here is a reminder: video elements are greater than picture elements, and picture resources are greater than text resources. We must pay attention to the design of user experience, use HTML tags reasonably, segment appropriately, bold and italic, adjust the size of pictures according to the size, and control the opening speed of the page. Control the number of advertisements. It is recommended that the number of statistical tools used is one and no more than two. Page advertisements are best related to the topic.
Three: The stability of external links
To publish external links reasonably, the scope should be wide. Here, I will tell you a small method. Prepare an Excel file. Please save the external link addresses you sent and make statistics at four levels. Differentiate them with different colors. They are collected 24 hours a day, which ones are collected in a week, which ones are collected in a month, and which ones are collected in more than one month, so that we can easily see which ones are used. We continue to improve the release process through analysis. , often summarize skills.
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