Regarding excessive SEO or over-optimization, many of our webmasters will be very aware not to do this, but they cannot make a good judgment during the optimization process, because there is never a good standard for over-optimization. . I searched on Baidu and found that Baidu Encyclopedia has not yet given an accurate explanation of this word, so it is not easy to accurately grasp over-optimization. Today, Beijing SEO would like to share with you some views on excessive SEO and discuss excessive SEO operations that may cause the website to be demoted.
Four Excessive SEO Operations That May Degrade Your Website
1. Excessive SEO content on the website
Content is the soul of a website. In addition to the basic requirements of links and programs required by the website architecture, the most valuable thing within the website is actually the content of the website, because this is what is most directly displayed to our users and is what users need most. If you pile up keywords for optimization, make some content that is not related to the website theme for optimization, collect a large amount of relevant content in a short time for optimization, or do not use good original and valuable content for optimization, these are all possible This causes over-optimization of website content, so we have been talking about the originality and relevance of website content, regular and quantitative updates, and user experience content. Such content is not excessive SEO content.
2. Excessive SEO of internal links
Link building within the website is a very important part of the optimization process. In theory, the weight of our website anchor links is provided by the entire web page and is also accumulated by the continuous accumulation of internal links. Therefore, the loss of website weight is directly and indirectly related to our Internal links have a lot to do with it. Over-optimized internal link building is generally classified into;
A. There are too many anchor links on a single page. When many webmasters optimize a website, because the website has a lot of keywords, they will try their best to build too many anchor links when updating the website content, and some even stack them in articles, so that It is very bad to do this, and it is also the most likely to cause excessive SEO. It is recommended that only about 2 anchor links should be used for articles that are not too long, and it is better to have different keyword anchor links.
B. There are too many anchor links for a single keyword. In order to optimize a keyword within a period of time, some webmasters will only make anchor links for a certain keyword when making internal anchor links on the website, and the link addresses are all homepages. This is very dangerous. Yes, there is a very serious suspicion of over-optimization. It is recommended to optimize the layout of multiple keyword anchor links. If a keyword is more important, strategic adjustments can be made. If there are 3 keywords, a 2:1:1 ratio can be used to build internal anchor links to make the optimization more reasonable.
3. Excessive code tags for SEO
Website code tag optimization can often help us speed up the optimization. Of course, this needs to be used under reasonable conditions. If code tags are used excessively in order to speed up the optimization, it may cause excessive SEO. For example, we introduce In addition to the title of the web page, a very important tag for the theme of a web page is h1. When search engine spiders crawl and analyze the theme of the page, they will usually crawl the content in the h1 tag first. Many webmasters realize that this tag will give keywords a lot of meaning. High weight, so we add h1 to several keywords in the page. Even if such an application is excessive SEO, it may cause two situations:
A. The theme of the webpage is unknown because the keywords contained in h1 are not uniform, and search engine spiders do not know which keyword in the h1 tag is the one you want to highlight.
B. The title of a web page is given by the website as a whole. Generally speaking, as long as the overall weight of the website remains unchanged, its weight is quantitative, so the weight assigned to each key position is certain. If there are too many h1s, it will be scattered. The weight of each keyword is not worth the loss.
Of course, other tags, such as TAG, ALT, etc., are very important tags. We must use them reasonably and not let their over-optimization cause the website to lose authority.
4. Excessive SEO of external links
Excessive SEO of external links is actually easy to identify, and it is almost all related to the publisher’s method:
A. Build a large number of external links to the website in a short period of time. This form is mostly caused by website operators mass posting, or because the website does not do external links for a long time and suddenly does a large number of external links in a short period of time. This situation is mostly caused by the company not doing optimization before and suddenly realizing that The importance of SEO, but not fully understanding the essence of SEO, is caused without professional knowledge and technical guidance.
B. The form of external link construction is single and not diverse enough. For example, the external links built by webmasters all have a keyword anchor text. This is the same as internal anchor text links. When we make external links, we not only need anchor links, but also To make text links, you must not only make anchor links for main keywords, but also anchor links for long-tail keywords. This kind of SEO external link construction is reasonable.
C. Another important part of external links is friendly links. For friendly links, we need good friendly links and avoid bad neighbors. They must be done step by step. We cannot replace a large number of links just because of the need for optimization within a period of time. After optimization, I won’t do it anymore, let alone continuously change a large number of links, because the weight of each website is certain, and exporting too many links will lose more weight. For example, the original weight of our website is 1, and the weight is imported from other websites. Theoretically, it should be increased by 1, so that we have 2. During this process, our links increased from 30 to 60, and the number of links increased by 30. In this way, the exported weight also increased a lot, so our weight cannot reach 2. If the loss If the weight is greater, the weight may be reduced a lot, so link changes should be done in moderation and don't let friend links become a factor in over-optimization.
Okay, Beijing SEO has talked so much about some of his thoughts on excessive SEO, and there are still many things that have not been detailed. I will share them with you slowly later. Of course, my personal understanding may be biased. I hope everyone can communicate more. Point it out and communicate to make us progress faster.
This article was first published on the Xixiuqiangwei blog: http://www.xixiuqiangwei.com/1306.html . Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Editor-in-Chief: Chen Long The author is sniffing Qiangwei’s personal space