I have been building a website for three years. During these three years, it is impossible to count the number of times the website has been downgraded to varying degrees on ten fingers. However, in the experience of these downgrades, the author has also summarized a lot of experience. Today I will I would like to share with you some of the solutions that the author has solved on the platform of Webmaster.com. If you have friends with different opinions, please feel free to share your advice. I won’t go into the text here.
First of all, when we find that the website has been demoted, we need to find the root cause, so as to plan a solution and carry out a series of work after the demotion. This is a rough process. Let me first summarize with you some common reasons that lead to the demotion. Right factors, and then summarize the solutions:
The usual factors that lead to the downgrade of a website are generally divided into the following categories:
1. Caused by modifying the website title.
2. The website server is not stable enough and often cannot be opened.
3. The website content lacks novelty and contains too much repetitive content.
4. Excessive internal optimization of the website, such as keyword accumulation and other conditions.
5. The overall relevance of the website is poor and does not focus enough on the theme of the website.
6. The website is caused by excessive revision.
7. There are many dead links within the website.
8. A large number of external links are lost, which is not stable enough.
9. Websites have been hacked. For example, the dedecms website a while ago was linked to Trojan horses.
10. The website user experience is too poor.
I believe that when many webmasters see the summary of these weight reduction factors, they will always lament that one or several of them are the troubles you are encountering now. So how can we quickly restore the weight of our website? The author will not give in here. , let me show you how to do this:
The first step: Analyze the factors that lead to the downgrade of your website in a targeted manner.
This is very familiar to webmasters who often do SEO optimization, because we all know that in addition to changes in search engine algorithms, there are factors why our website is demoted, so we must be prepared to find out this reason. , so as to achieve the purpose of correct solution. Generally speaking, the first thing we need to do is to check the website internally to see whether the website jumps normally, whether there are dead links, or is involved in friendly links. Of course, the premise for us to check these is that we can ensure the quality of the website content. Next, if your site is a collection site, the reason for being demoted is too obvious. When we check ourselves and don't find the cause, we need to check whether our external links are normal and whether there is any loss. Through this internal and external inspection, we can deduce the reasons for the downgrade of our website and solve them in a targeted manner.
Step 2: Update our website content regularly.
For search engines, each update is often regular, with a small update a week and a major update a month. Therefore, we must also learn from Baidu's attitude to formulate a plan for our website and update it regularly. This is not only very conducive to spider collection, but also the published articles can achieve the effect of being collected within seconds after being published. For the reduction of authority It is more critical to the website. Of course, our updating does not mean that we have to update regularly. We must update as much content as possible while ensuring the quality of the website content, so that spiders can crawl and include more, which will make it easier for our website to regain favor. of.
Step 3: Create an internal link network for the website so that spiders can crawl more.
In addition to updating the website content regularly, we also need to do a good job in the internal linking of the website, so that the weight within our website can be transferred through spiders, and we can also better allow spiders to browse between the pages of our website. . Generally speaking, in addition to the links on the fixed pages of our website, it is mainly delivered by keyword anchor text in the content. This kind of optimization method is the most popular in websites. Prominent cases include Baidu Encyclopedia and Search Engine. Search encyclopedia, etc., these internal link networks are extremely powerful, needless to say the weight. Therefore, it is also very helpful for us to restore the website weight of the internal link network task force. Of course, this is a persistent job.
Step 4: Please ask your friends on the link not to delete the link to avoid a second reduction in authority.
Usually after our website is demoted, we will find that many sites will clean up your website immediately to prevent their sites from being implicated. However, this will cause our website to be demoted a second time, so After we find that the website has been demoted, we should promptly notify the friends who linked to it not to delete the link, tell them the reason for your demotion, and tell them your recovery plan, so that others may not remove you. Of course, this also requires you to have a good relationship with these friends.
Step 5: Increase external links regularly and introduce more spiders from the outside.
In addition to the above internal and friendly link work, what we also need to do is external links. As the saying goes, "internal optimization and external optimization" is the foundation of SEO and the core of optimization. It is also easy to restore the weight of the website. However, during this period of power reduction, when we do external links, it is the same as for a new website. We must be regular and not too many. The main thing is to be even and increase day by day. We must ensure that the external links we release are of high quality and do not go blindly. Go for those unrealistic amounts. This is very important. As for external link methods, the author prefers blogs, forum posts, Q&A platforms, etc., and the results are good.
The last words: In fact, it is not a difficult thing to restore the website authority. As long as we persist in doing the above points and some detailed optimization work of the website, we will accumulate day by day, and add our website It is only a matter of time before we want to restore the weight of the website. Although we don’t know how much time it will take, the restoration process is also a process for us to learn and summarize. Therefore, I also hope that all webmasters will not give up on themselves when facing the downgrade of their website, and they must sort out their mentality and start over. This article was originally shared by Game Name Network http://www.name2012.com . I hope that friends who reprint it will remember to retain the link and copyright. I would like to express my gratitude to you. Well, that’s all for sharing with you today, see you next time.
Editor in charge: Chen Long Author's personal space at www.name2012.com