In fact, when you see the title of this article, as a novice webmaster, what exactly is Baidu weight? And how should you improve the Baidu weight of your website? This article will answer for you how novices can improve the website’s weight. Baidu weight problem.
To review, what is Baidu weight? To put it simply, Baidu weight is relative to Google weight (PR value). It is a scoring standard for a page that is liked by users. Since Google broke up with China, Baidu's position among Chinese webmasters and netizens has been increasingly deepened. Baidu now accounts for 70% of domestic search engines, Google 5%, and the rest are domestic Soso, Sogou, Youdao, etc. It can be seen that Baidu is even more powerful and making rapid progress. I believe this proportion will become larger and larger. Baidu has always been fond of its own products, there is no doubt about this. For example, when searching for a certain keyword on Baidu, Baidu's library, encyclopedia, know, etc. will always appear at the top of the search results. And these Baidu products are all related to weight. The following is a summary of the methods that can help improve Baidu’s weight:
1. Website speed and quality
Some people may ask, how does the speed of a website affect the website? You have to know that the website you make can be accessed by anyone on the Internet, and except for people with thoughts and behaviors, Baidu spider robot will also visit. It accesses your web page information and compares it with other resources on the Internet to see if it is duplicated, readable, and unique. If the page can meet its requirements, then it will include your page. The result of course is that viewers can access your page from search engines. The point is, whether your webpage can be opened quickly and smoothly. Spiders are also a criterion for measuring whether it is of high quality. Thinking about it from another angle, if a person visits this page and cannot open it after waiting for several minutes, then will you still wait? Or simply close the page and search for the page content you need again.
2. Website layout
Regarding the layout form of website TABLE and DIV+CSS technology, many people believe that the form of DIV+CSS is more conducive to SEO optimization. But in the author's opinion, this is not the key point, because I have done a statistical analysis on the ranking of portal websites in a certain industry before. There are several websites that have no code optimization at all. Many times they are in the mixed form of TABLE+DIV, but their inclusion is still normal. The reason is that I think it is a problem with the code hierarchy, and whether it is suitable for spider crawling. You have to know that in reality, a spider is in the center of the spider web. When it finds prey touching the periphery of the web, it will quickly move the shortest distance in the direction of the prey and capture the prey as quickly as possible. The center of our website is like the homepage of our website, and the prey is like our final product, the news detail page, etc. Browsers also need to quickly locate their prey and find the target without searching too much. And how should we set up such a route? I summarized four points:
1) Website navigation
Website navigation is the main menu bar of the website. It plays a vital role and is the link that runs through the entire site. If you need more people to click on the page and guide more traffic, then you must be reasonable. Arrange your columns from left to right.
2) Breadcrumb path
Breadcrumbs are just like "Your current location is: Home Page" News Center "Digital Information" Full Text when browsing a large website. They are all layer by layer, from shallow to deep, guiding the viewer and letting the viewer know where they are. When I finish reading the content of the article. I found the entrance I just entered easily and stepped back step by step. Spiders also need such a path to guide them.
3) Inter-page interconnection
This interconnection is just like the collection of columns in the "News Center", reaching the detailed page (full text), links to related content, links to "previous article" and "next article", as well as other columns in the sub-navigation bar. Link, this is easy to understand. Guide viewers to interested reading and related reading.
4)Site map
The navigation of the entire site column allows you to reach collections from every corner. Further mentions are made to the page, which strengthens the weight of the page.
3. Off-site links
Off-site links are other websites that transfer weight to your own website, allowing spiders to have a deeper impression of you again, just like the teacher naming a classmate in class. Increased visibility is crucial. If you compare your own website to a small local area network, then off-site links are to put your own website on the larger Internet. And how can we create more external links for our own website?
1) Signature file link
For example, the signature of a forum is used as the anchor text link of a keyword. Regarding the role of this signature, the author believes that if the weight of the forum is high and articles are collected in seconds, then you can boldly occupy the post and post. At least the author has verified in practice that it is useful for website inclusion. It is very helpful for ranking for relevant keywords.
2) Friendly links
Not all sites can link to friendly links. If you have checked the other site and find that the content is unhealthy, the access speed is slow, and the access is often inaccessible, then the chances of viewers being directed to our site from this site will be even lower. Yes, Baidu Spider is the same. Websites are mutually beneficial, and it would be best if a website with high weight is willing to be a friend link to our new website. Can't get it.
3) Soft article external links
Soft article, this is more technical. How can you let others reprint your article? How can you successfully post it to other people's information publishing platforms without deleting the "please keep the link for reprinting" that we have mentioned? It all depends on your ability. The author is relatively poor in this aspect. So I won’t discuss it in detail.
Summarizing the above three points, how can novices build websites to improve the Baidu weight of the website? The relationship between them is very subtle. Only by practicing slowly can it become easier to understand how to do it. I hope it can bring you more help.
Editor in charge: Chen Long Author Pan Zhibo’s personal space