It seems that more and more business leaders are aware of the importance of SEO, consulting professional SEO companies, sending employees to learn SEO, asking SEOers to optimize websites, etc. These phenomena all prove that business leaders are deeply aware of the importance of SEO, but These are just superficial phenomena. What they want is not how awesome the SEO technology is, but whether it can increase revenue or save costs for the website. No matter how good the keyword ranking is, it will not work without orders. To be honest, pure keyword ranking is not enough. It is indeed not real SEO, but why are there so many SEOers crazy about the ranking of certain keywords? Instead of implementing overall SEO for the website, while pursuing the ranking of core keywords, we also focus on the long-tail strategy, the overall weight of the website, and conversion. Wu Longjie believes that the main reason is that business leaders themselves have insufficient understanding of SEO, so that they have made some mistakes in the process of implementing SEO. Wu Longjie believes that leaders of small and medium-sized enterprises should think about re-formulating the company's SEO strategy from the following aspects.
1. Blindly find an Internet company to build a corporate website
Judging from some corporate websites that Wu Longjie has come into contact with, Wu Longjie believes that about 80% of small and medium-sized enterprise websites have serious problems from the perspective of SEO. Last year, he also wrote a blog post about the urgency of implementing SEO on corporate websites. The corporate website in the article was an example. It's simply miserable (from an SEO perspective). Last week, I actually saw a website that was even worse than this. It couldn't be accessed without a www domain name, all page titles were company names, the home page was loaded with oversized Flash, etc., and even more. The technology of this Internet company actually explained to me that the top-level domain name with www is the top-level domain name, and there is no need to open the domain name without www. I am simply crazy. Do Internet companies today still use technology from 3, 5, or even 10 years ago? Is it standard to build a website? When business leaders are looking for an Internet company to build a website, they must choose carefully and pay attention to SEO at the beginning of the website establishment. You can refer to Wu Longjie’s previous blog post on issues that companies preparing to build websites need to pay attention to. Once If the website is terrible after it is built, it will have a great impact on the company's SEO strategy. It is almost impossible to revise and optimize the website based on the original website. The only option is to build a new website. It is better to find a company that understands website optimization before the website is established. Or create a personal website.
2. Find the right seo strategy that suits your business
Although some business leaders are aware of the importance of SEO, they have not found the right SEO strategy for their own companies. Wu Longjie believes that powerful companies should set up an SEO department with 3-5 people. The SEO department should be based on the actual situation of the company itself. To implement seo strategies, some companies can also send a potential employee to participate in seo training, or they can ask seoer to optimize the website. Be sure to find the right seo strategy that suits your company. You can explain the details of your company to seoer to determine the specific seo strategy.
3. Don’t understand SEO but formulate assessment indicators
Some companies brought in some SEO talents from outside, and then the company leaders set a time limit for them to achieve rankings for certain keywords. The keyword rankings improved, but the company's orders did not increase. They felt that these people were not good at SEO skills, so they fired them and started new jobs. Recruitment also requires this group of people to rank on the home page of Baidu for certain keywords within a certain period of time. After 3 months, the newly recruited SEOER worked hard to complete the tasks set by the leader, but the result was that the company only ranked for keywords. There was no significant increase in revenue, and the leaders began to doubt whether SEO technology was specifically used to deceive people. They even completely lost confidence in SEO, and then gave up on SEO. At the same time, they felt that Baidu promotion was more reliable after all, so the company returned to the previous situation. In some cases, it costs 10,000, 20,000 or even more per month to do Baidu promotion.
4. Want to achieve short-term results through SEO
After having a preliminary understanding of SEO, most leaders of small and medium-sized enterprises imagine that after the company implements SEO, their income can be doubled several times. Baidu bidding promotion can also be completely stopped, and a large part of the expenses can be saved. In fact, this is not the case. SEO does A good job can indeed increase their income a lot, but the implementation of SEO in enterprises does not happen overnight. It does not mean that after one or two months of doing SEO today, the enterprise will make a fortune, and there is almost no such thing in the world. The thing is, you can't achieve great things by rushing for quick success, and this is especially true for SEO. Implementing SEO on small and medium-sized enterprise websites for one or two months may not have obvious effects. It just makes the data look much better. But once you insist on doing it for half a year or After one year of SEO, you will find that SEO is really important. A former leader of mine got 80% of his education students from website SEO. If he used Baidu promotion to achieve the same effect, he would have to spend at least 100,000 yuan in promotion fees every year.
5. Not listening humbly to the SEO company’s suggestions
Finally, I hope that the leaders of small and medium-sized enterprises can listen to the suggestions of website optimization companies with an open mind. Some traditional business leaders are more conservative and do not agree with SEO. If they don’t build a website or have a good SEO, they can still make hundreds of thousands a year. Some traditional industries are indeed This is the case, but technology is advancing and the times are developing. Many offline models are trying to be transplanted to the Internet. According to statistics, China's Internet users will reach 500 million in 2012. With the increase of Internet users, once companies miss the opportunity to explore the Internet, Channels for potential customers, in the long run, companies will eventually be eliminated by the Internet era. Business leaders themselves can also take some time to learn about SEO. SEO has appeared in China for so many years, but there are still many Internet people who don’t know what SEO is. . . After business leaders understand SEO, they can avoid being deceived by some Internet companies, and they can also make some suggestions for their own company's SEO strategy.
The above is a blog post written by Wu Longjie based on his own personal experience and insights on how leaders of small and medium-sized enterprises should view SEO. Some of the expressions may not be very accurate. After all, he is not a business leader. Wu Longjie writes from the perspective of a leader of small and medium-sized enterprises. An SEO development strategy should be formulated based on the above five points. Ultimately, it is hoped that every small and medium-sized enterprise can maximize its profits through SEO. This article was created by Wu Longjie, the webmaster of www.zzfangchan.com . Reprinting is welcome, but the source must be retained for reprinting.
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