In June of this year, I saw that some education and training websites were making a lot of money. I felt that education websites have great development potential, so I planned to build a training website for associate degree to bachelor degree with my friends. However, it is not easy to build an education and training website. First of all, Even if the website ranking goes up and someone comes to you, it’s useless if you don’t have the resources to provide training or demand for people. It’s obviously impossible to set up a training school by yourself. Just look around for connections and see if there are any relevant resources. I asked dozens of friends, but I didn’t expect that someone actually knew the person in charge of a certain college-to-undergraduate training school. I went over to look at the school and found that it was average. The enrollment and teaching resources were average. He himself was worried about how to attract more people. , if you want to make more money, go out with us for a meal, drink some wine, and talk about the purpose and development prospects of website construction. He thinks it is quite promising. The key is that he does not need to work hard. He thinks the method is reliable, so he agreed to let us do it. The school recruits students as an agent and takes a portion of the commission.
Once you have made a decision, you must have a plan. First of all, it is not enough to make a profit from the school's enrollment commission for associate degree to bachelor's degree. It is too single. We have three additional directions: English 4 and 6 exams, and adult college entrance examination tutoring. Training, providing materials or selling The answer is that these profit methods, including advertising, should be able to bring great benefits to our team.
Once the profit method is determined, it is necessary to select good keywords. The average index for the term "college to bachelor's degree" is around 2,000, and the index for the term "adult college entrance examination" is around 2,500. In addition, the index of these two words in a certain period of time is higher, basically tens of thousands. It is very difficult. It is basically impossible to achieve any effect in a short time. We can only find some long-tail ones, so we use Fujian junior college to bachelor degree and Fujian adult college entrance examination as target keywords, but this is still a bit difficult. On the one hand, the index is searching for this. Regarding the ranking of the two words, there are many websites that use the home page as a homepage, and the competition is very high. It is estimated that the optimization time will be relatively long, so it is divided into the long tail. First, the words such as city name + junior college promotion and city name + adult college entrance examination are optimized. They are almost the same. Index of 100. After these city keywords are published, optimize the provincial keywords and then the main keywords. It's easier this way.
After the keyword strategy is decided, the website is built. Training and education websites are generally based on consultation, so the DEDE system is used to do it. The more websites you build, the easier it will be to build the website. You can add a QQ consultation or online consultation section. Then put some articles or news updates in the section to improve user experience and reduce bounce rates. I won’t go into details here, otherwise I won’t be able to finish writing until dawn tomorrow. They are mainly articles on the site. Articles on training websites are in particularly high demand. However, there are many educational websites. You can collect them from other websites and modify them yourself. It’s not too difficult to be a pseudo-original person and post 50 articles every day, with 5 people each posting 10 articles a day. Pay more attention to these related news and policies, create a special news column, and post in it, so you won’t have to worry about running out of articles. Add some anchor text from related articles at the end of each article to promote internal link circulation.
The last thing is external links. Since we don’t have much time, we don’t do much in terms of external links. We specialize in high-quality external links:
1. Soft article
Soft articles include those from A5 and major information networks. These two are different. A5 submits soft articles, which write about some topics about SEO. Add a website link after the article, and then push the article to the homepage, so that the weight is higher. The more reprints there are, the higher the quality of the external links will be. For soft articles on major consulting websites, spend some money on Sina, NetEase and other major information websites. The content is about the school's characteristics, admissions rules, interesting things about the school, etc., to create a good impression on the website in the minds of users, which is conducive to enrollment.
2. Forum
Post some articles in the forums of major schools. You can repost articles submitted to Sina and NetEase to these forums. The target group will be larger, more people will click on it, the quality of the external links will improve, and people will often come to consult. .
3. Major dating websites
Renren, Kaixin.com, Weibo and other three platforms can attract more classmates, make more friends, and publish articles. This is also very effective. Classmates or classmates of classmates often come to ask questions.
4. Keep a dedicated blog
Blogs are still mainstream now, and the benefits brought by a good blog cannot be underestimated. Although it takes a long time to maintain, the results are amazing.
5. Baidu knows
Baidu knows that it is beneficial to the promotion of the website brand. Baidu knows that there are many people asking these questions, especially students. If you have questions, go to Baidu. If you don’t do this, you will suffer a big loss. Find some related questions or create your own questions, and then answer them. There are also techniques for self-questioning and self-answering. Answer first without a link, then follow up with the question, and then answer with a link. This way the pass rate will be high and the chance of being deleted will be lower.
It’s not too much to say too much, but it’s not enough to say too much. There are 5 people in the team, and one point is not much. In just three months, the rankings of several regional words have risen, almost all of them are in the top 3, and Fujian There are also rankings for undergraduate programs and the Fujian Adult College Entrance Examination. There are more people consulting, and the money is slowly coming in. There is not much business in normal times, but business comes during the exam period, especially the English 4 and 6 exams some time ago. The benefits brought by it are very considerable. Now we are waiting for the junior college-to-undergraduate examination in March and the adult college entrance examination in June to make a lot of money.
The above is some experience of my team’s website development. I hope everyone who reads it can gain some knowledge. The level of soft writing is not high, and it may not be well written. I hope you can forgive me. This article is published by tera-rmt game network http://www.rmt-wm.com/tera.html . Please keep the link for reprinting to give the original author some motivation. Thank you!
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