Baidu Index is the most familiar to webmasters, but there may not be many people who can really use Baidu Index well. Maybe some of our SEOers only use Baidu Index to query the search volume of keywords. But what I want to introduce to you today is to use Baidu Index to grasp the trend of the industry. When we grasp the trend of the industry and seize the trend, we will succeed. Because not every industry is growing steadily, but if it is stable, it doesn't mean much to us. Let’s just talk about the word SEO. The index every day and every month is the same. There are no opportunities for us to seize such words that have no trend, but there are trends in some words that change a lot. Once we have grasped the trend. We can use various means to rank our keywords on the homepage of search engines, thus increasing our business volume.
So what kind of industry or product has industry trends? For example, summer clothing, oranges. The search volume for the word summer clothing is very small in winter, but before summer comes, the search volume for summer clothing slowly increases. We can look at the index of this word last year and which month it rose step by step. We have to catch up on the keywords before the trend comes. Of course, the competition for the word summer clothes is quite fierce. There must be a lot of industry websites doing it, and it will definitely be difficult for us to do it. But we can seize some words that are very time-sensitive and the competition is not fierce. It brings us a relatively large business volume.
For example, for the word orange, the Baidu index of this word peaked at only 1,677. Normally, the number of searches for this keyword is only 700 or 800. And there are no strong competitors in front, and we don’t even need to build a website. We only need to master some basic promotion methods to make our information appear at the forefront of search engines, thereby increasing our sales. Judging from the Baidu index, it should only start to improve in September, because September is the month when oranges are ripe, so there are more people searching for oranges at this time, so I can rush to the key points before this peak season. The keyword made it to the homepage of the search engine, thus receiving a large number of orders.
There are basically not many industry websites in this kind of industry, so the competition will not be too fierce at all. Because the popularity period of oranges only lasts for two or three months, and then they will fall into a cold period. So no one will use this kind of keywords on the website, so we can use some other promotion methods to make the search engine homepage. For example, using Baidu blog and Sina blog can make this kind of keywords the homepage, not to mention this kind of keywords. Keywords are also very regional, such as Hunan citrus and Jiangxi orange. In fact, oranges with strong regional characteristics like this can also be divided into regions, such as Shaoyang oranges, Changsha oranges, etc. We can use blogs, some B2B business platforms, Baidu Zhizhi, classified information, etc. It is quite easy to do this. If a blog is established, it actually lasts a long time. For a B2B trading platform, although the information is relatively short-lived, if your optimization is in place, if your B2B trading platform store is ranked on the homepage of the search engine, not on the information If the internal pages are ranked high, they will last a long time. At least they can support the entire peak season, which is enough for our information promotion.
Let me recommend to you some of the best and Baidu search engine friendly business platforms. Platforms such as Shangguo Internet, Global Business Network, and Business Place are all quite good. Baidu search engine inclusion and ranking are very fast. As long as you set reasonable keywords in the name of your store, the ranking will also be very fast. Now the classified information platform also supports opening stores, and Baidu’s collection and ranking capabilities are also quite strong. Here I would like to recommend a few good classified information websites that I use. For example, Tongcheng58, List.com, Baixing.com, etc., these classified information platforms also rank very well on Baidu. As long as we build these platforms, I believe we will be able to promote our products.
In fact, grasping the trend of the industry requires an in-depth understanding of the industry, so that we can do a good job. Grasping the trend is only the first step, and then the key step is how we can make good use of it. In fact, it is quite difficult to catch trends. Summer clothes and oranges, like the examples I gave earlier, are all predictable. People with a vision can always catch those industries that are unpredictable and have particularly strong future trends. These are the people who make the big money, but it is also quite good that we can use the Baidu Index to capture some visibility trends. Another point here is to look at the past, see what the trends were in the past year, and then use the past year as a reference for this year's trends. This way, the chance of success will be much greater.
In fact, the function of Baidu Index is quite large. For example, you can see the rising and falling trends of an industry. The geographical distribution of some products, etc., so using the Baidu Index to find industry trends is just the tip of the iceberg in the powerful Baidu Index. I hope everyone can use the Baidu Index thoroughly. We win with Baidu and win with SEO. The content of the article is originally provided by 38.com http://www.888gx.com/ . In fact, there are many ways to use Baidu Index to seize the trend, and the scalability is also very strong, so there are many ideas. I really hope to share with you Let’s discuss this issue together. Thank you all.
Editor-in-Chief: Chen Long The author’s personal space for collecting the funniest jokes on Weibo in 2012