The weight level of website pages in search engines is basically divided into several forms: homepage -> directory page -> content page -> single page. So when we consider this issue from the perspective of website SEO optimization, we can't help but have a suspense. , which page method has a relatively high weight display rate for search engines. Research on this issue will help us show search engines the content that spiders like in a more "adherent trend". Exploring the website URL directory structure and analyzing its natural performance weight in search engines is of great significance for us to improve SEO efficiency. Below, Xi'an SEO will make some brief analysis of the natural weight of the website structure for discussion with friends:
1. Website natural weight ranking
For a website that has never been SEO optimized, the natural weight displayed by each directory and page is different. Although this natural weight can be changed manually for manual ranking optimization, making good use of its basic weight and improving it will greatly improve SEO work efficiency. Generally, the natural weight level of a website is from high to high. The sort order to the lowest is this:
1. Website homepage
That is the URL root domain name. The primary domain name naturally has a slightly higher weight. Because the domain name with 3W is a commonly used domain name, the secondary domain name weight of www is usually caused by manual interference in the later stage to exceed the domain name weight of the root domain name (without 3W), but it is more Nothing is more conducive to early ranking optimization than the root domain name. For the same reason, it is obvious that third-level domain names have lower weight than second-level domain names, and multi-level domain names naturally have lower weight than second-level domain names or upper-level domain names, so domain name optimization also requires more attention.
2. Subdirectory->Second-level directory->Multi-level directory
Subdirectories are also called first-level directories. Under natural conditions, the weight of first-level directories is higher than that of second-level directories and multi-level directories. By analogy, the more subdirectory levels, the lower the natural weight. Although the calculation method of this weight value is preliminary for search engines. Yes, but for SEO optimization website rankings, fewer branch directories are more conducive to their natural overlap and accumulation. Secondly, the number of website directories is not so much but the frequency of updates. Do not open multiple subdirectory sections at one time and create an embarrassing situation where there is no time to update. The most scientific and reasonable number of subdirectories depends on its own update capabilities.
3. Content page
As a gathering place for website information updates, the content page plays a vital role in promoting the update of website subdirectories and snapshots. Frequently updated content pages will also increase the update frequency of their related superior directories, which directly results in benign effects. Frequent crawling by search engines will generate habitual updates over time, which is of great significance for website homepage display and snapshot caching. Updating multiple directory pages in sequence is not as good as updating a list page suddenly to help with snapshot updates. The website quickly improves the update quality.
4. Single page
The expressiveness of the natural weight of the single page information on the website is not active enough, so the single page ranking has been missing for a long time. However, after analysis, Xi'an SEO found that there are still ways to improve it, and generally the information content displayed on a single page is more important or It has a special meaning. We can improve the natural weight of a single page by optimizing the content of a single page into the presentation form of a sub-directory. As the click-through rate of experienced users gradually increases, the activity of the single-page directory can be effectively improved to increase the weight.
5. Page weight
For a website homepage or content display page, the essential difference lies in a "primary and secondary relationship", and for the natural mechanism of search engines, the weight difference of this primary and secondary relationship is very huge. In the same way, there is a similar "priority relationship" in each page. Since the weight values are divided into priorities, the weight values will definitely be different. The highest weights on the same page are: TITLE title, KEWordS keywords, DIscriptION description information, H1 tag title, body content, and URL domain name keywords are also counted as one of them. Xi'an SEO consultant thinks that in the future, Li Zheng had better publish the URL external link into their page title, because it has a high weight, Oh, My God , some people don’t understand.
Through these simple and basic theoretical knowledge studies, we found that the expressiveness of the natural weight value of website rankings also follows the natural law of "man determines the victory over nature". Although the natural weight of the primary domain name is higher than the 3w secondary domain name, through our manual ranking It is completely possible to "reverse the situation" after optimization, but in order to more reasonably improve the efficiency of SEO optimization, Xi'an SEO consultant Li Zheng still recommends "going with the flow", rather than "going against the flow" as a last resort. , otherwise we will have to pay more for the fruits of our labor in exchange for a little bit of psychological "self-sufficiency." This article was originally published by Xi'an SEO Consultant and reprinted. Please indicate the copyright! http://www.xianseo.org/blog/ Thanks to Xi'an SEO for providing contributions and supporting A5 Webmaster Network!
Editor in charge: Yangyang author Xi’an SEO Li Zheng’s personal space