There is no doubt that the existence and development of the Internet are based on links. Without the concept of links, users would need to enter several URL addresses if they wanted to open a website to browse. For dozens or even hundreds of web pages, it would be unimaginable to enter these boring URL addresses. Therefore, the importance of links is unmatched by other Internet technologies. In marketing website construction and online marketing, links also play an indispensable role. In fact, it’s more than just online marketing? The concept of links has penetrated into various marketing methods, such as the EDM email marketing we often encounter. I am afraid that the vast majority of EDM users will embed website addresses in emails. Because the amount of information in an email is limited after all, a short URL effectively expands new ways of marketing. The author feels that in the Internet era, no marketing method is isolated. Traditional marketing methods are actually the prelude to online marketing, and the role of links is to bridge.
1. The improvement of website weight is inseparable from reasonable links.
When it comes to online marketing, no one can ignore the existence of website search rankings. As long as the quality of the website is continuously improved, you can rely on search engines to obtain more economical website promotion. Therefore, website optimization is also the first step for many companies to enter online marketing. What determines the weight and ranking of a website is the quality of the website. No matter which search engine describes this, content is the only factor that affects the quality of the website. It is based on this point of view that some search engine optimization researchers believe that the importance of links in website optimization is constantly weakening. In other words, it means that links are no longer the main factor affecting website weight and ranking. Is this really the case?
The importance of content is undeniable, but the author believes that this does not weaken the importance of links at all. To understand this point of view, we need to start from the foundation of the birth of search engines. Content is very important and forms the basis of search engine content. Let’s not talk about this easy to understand. But how do existing search technologies access content from thousands of websites? Even if the website is updated, it will be indexed by search engines instantly. The answer lies in the link. Search engines use spider programs to tirelessly crawl websites horizontally and vertically along links, thereby continuously providing search engines with fresh information. How do search engines get content without links? By the same token, websites with wider external and internal links should be favored by search engines, and this is true.
2. Links are indispensable for website promotion and marketing
As mentioned at the beginning of this article, with the development of the Internet and people's deeper understanding and application of the Internet, traditional marketing methods are quietly integrating with the Internet. Let's take a look. There are no URLs anywhere now. URLs are everywhere on product packaging, sample albums, newspaper advertisements and even TV broadcasts. From a technical perspective, wherever a web address appears, it is a URL link. However, search engine spiders cannot crawl these links, and users cannot directly click to browse. However, its role cannot be underestimated. Therefore, we can even think that there is only one ultimate way of marketing, and that is Internet marketing, and this process is quietly speeding up.
Although website promotion cannot be equated with Internet marketing, among the people, another popular pronoun of Internet marketing is website promotion. As long as we pay a little attention to some of the online marketing methods around us, we will understand that there is no website in any of them, such as forum postings, blog messages, Weibo interactions, search marketing and even concept hype, etc. The purpose of most Internet marketing is to promote websites, and the URLs obtained through Internet marketing do not need to be recorded or entered, and you can browse the target website with just a click of the mouse. Compared with the appearance of more links on the Internet, which can attract the attention of search engines and continuously improve the ranking of a website on search engines, links seem to play a greater role in website promotion and online marketing.
3. Correctly understand and use different forms of links
There are many categories of links. According to the form of expression, there are URL links and keyword links. According to the usage method, there are internal links and external links. According to the website programming language, there are ordinary html links, JS links and AS links (actually on the website URL jump technologies such as 301 and 302 that are often used in operations, and even website sitemaps, etc. are all different forms of links. We will not discuss them in depth here.) When building a website, different links have different forms of expression and different marketing effects. Therefore, website links should vary from site to site, from time to time, from place to place. Among all linking technologies, URL links and keyword links, as well as internal links and external links are often mentioned and often used.
When we build a website, we need to focus on two factors. One is the audience of the website, whose purpose is to improve the user experience of the website, and the other is the search recognition of the website, whose purpose is to improve the website ranking as much as possible. Therefore, when building links, it is the most ideal choice if you can take into account both. Anyone familiar with search engine technology knows that search engines cannot recognize links in scripting languages such as JS and AS, and search engines particularly hate hidden links and black links. Among the links that search engines can recognize, anchor text links with keywords are more effective than simple URL links. Regardless of in-site links or off-site links, authenticity, nature and breadth should be the constant pursuit of website builders. Therefore, how to use links and what kind of links to adopt requires a careful analysis of the purpose of the link and the audience of the link.
There is no successful Internet marketing without reasonable website links! Although this statement is somewhat absolute, it does not deviate from seeking truth from facts. However, Shanghai Internet Company Yinghang Technology ( http://www.joyweb.net.cn ) needs to emphasize that as long as there are a sufficient number of links, the effect of website promotion network marketing will be ideal. Rather than quantity, we need to pay more attention to link distribution. rationality. For example, when promoting a website, we can highlight the URL on the promotion media, but we cannot cover the entire page with the website address. Experience also tells us that when optimizing a website, we must pay attention to the authenticity and naturalness of links. The pursuit of speed and quantity often backfires. While highlighting the marketing purpose of links, link construction should pay more attention to users' feelings. Marketing effects always need to be achieved through users.
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