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The author found that many SEO teams do not pay enough attention to SEO editing in the promotion work of the medical industry. In fact, SEO editing of a medical website is very critical. The author has been responsible for the SEO and planning and promotion of medical websites for more than a year. I personally feel that the core of SEO editing work should focus on the target group of the website, website traffic and website conversion rate, so as to better achieve the effects of website optimization and online marketing. Next, the author will talk about the focus of SEO editing work from the following aspects:
1. Study hospital characteristics
When an editor takes over a website, he first needs to do some research on the hospital, experts, treatments, etc., and understand the characteristics of the hospital. Only then can he effectively edit and modify the article according to the target group when writing the article, so as to better cooperate with the website planning and make the website more modern. Good promotion.
2. Understand users’ search habits
SEO editors need to conduct research on the search habits of people from different regions, ages, genders, etc. For example, users will use more colloquial words when searching for hospitals, such as "which hospital", "which hospital" and "which hospital". SEO editors need to analyze and summarize these words. In addition, you also need to pay attention to collecting some sensitive words. For example, the most taboo words on medical websites are drug words. Only by doing these details well can you win unexpectedly in the fierce competition.
3. Search engine inclusion
This is the most basic requirement for SEO editors. A new editor may not understand this area at the beginning and find it difficult to write high-quality articles. In the early stage, you may be asked to do some pseudo-original work. These tasks are mainly divided into the following two points.
1.Information collection
We can find it from the opponent's website. Of course, it is not a complete copy. At the very least, we need to make some modifications to other people's titles, first and last paragraphs, and replace the hospital name, expert name and contact information with ours. This is the simplest modification method. Question and answer platforms, Weibo, etc. are also good places to collect information. There is a lot of original content in these places.
2.Information integration
After collecting a large amount of information, we can start to integrate it. In fact, it is what we often call pseudo-original. If you have completed the above two points, congratulations, you can be regarded as a qualified SEO editor.
4. Pay attention to editing details
As an editor, in addition to ensuring the smoothness and fluency of text content, you must at least understand the following knowledge: keywords, TAG, internal links, originality and pseudo-originality. Because an excellent website needs to reasonably add keyword internal links and accurate TAGs to the article, this is something that website editorial managers must repeatedly emphasize.
To sum up, website SEO editors need to have good SEO awareness and marketing awareness, as well as analysis and summary capabilities and topic planning capabilities. I hope that more experienced SEO managers and editors can pay attention to it and adjust their work priorities so that our website can develop better! (Original by the webmaster of www.szbaidianfeng.com , first published on a5, please keep the link for reprinting, thank you!)
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