As the main entrance for netizens to enter the Internet, the importance of search engines for corporate promotion is self-evident. For many websites, especially corporate websites, most of the traffic sources are search engines. In other words, search engines are the lifeline of general corporate website traffic sources. Because of this, search engines are often used as corporate website promotion and The main means of product promotion.
SEM, the abbreviation of Search Engine Marketing, refers to the online marketing method that effectively uses search engines to carry out online marketing promotion. Generally speaking, companies have two options to choose from when conducting search engine marketing. One is to purchase paid search engine advertising. , such as purchasing Baidu's PPC ads, Google's AdWords ads, etc.; the second is to optimize the website through technical means, which is what we call SEO (search engine optimization) and other methods, so that keywords can be ranked through natural search results. to a good position (natural sorting).
As an important part of search engine marketing, SEO (Search Engine Optimization) is to use technical means to optimize the website according to the search engine algorithm, making it easier for search engines to search the content of the website, and making each web page of the website more visible in the search engine. It is an online promotion method that obtains higher scores and thus obtains optimal rankings. Among current Internet marketing methods, SEO is the most efficient, very directional and most popular Internet marketing method.
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