How to prevent being demoted by Baidu? What are the warning signs of a website being demoted by Baidu? What do webmasters look forward to most? Search engines update their rankings and go up on their own. At the same time, after the update, the ranking drops, which is also the most annoying thing for webmasters. Such stories are repeated repeatedly on the Internet. But is it useful to be afraid? When the website is demoted, it will naturally be demoted. Since any website ranking drop is not accidental, the website must have received a warning light from the search engine before it was demoted. If the webmaster can seize this signal and solve the problem, the crisis may not occur. On the contrary, it is inevitable that the website will be demoted. So before the website is demoted, what are the signs to warn the webmaster? You might as well take a look at the following six points:
1: The collection suddenly slowed down
Websites are indexed by spiders every day. Websites that can be indexed in a few minutes suddenly become indexed every few hours one day, and the requirements for page indexing are generally high. What does this mean? It is very likely that the website is about to be demoted. harbinger of. Of course, it is also possible that the search engine is planning a ranking reshuffle, but if there is no problem with other sites, but there is a problem with a single site, you need to be aware of it.
2: Frequent occurrence of secondary audits
Does your website content often disappear after being included? If so, then you are in danger of secondary review. The reason for the second review is simple, "insufficient weight." The new website has little weight, so search engines naturally have to carefully review it before taking it out. After all, there is nothing wrong with being careful. But if an old station faces such a problem, if it is not handled properly, it will face a downgrade. The common cause of the problem is that "recent content has been too frequently repeated, or the update frequency is abnormal."
Three: Related domains are eliminated in batches
As a webmaster, “domain” is familiar to many webmasters. Many webmasters use it as one of the criteria to judge the quality of a website. This shows that its effect cannot be underestimated. Although the Domain command is not a command given by Baidu to query external links, it is a command to query related information. It is not an exaggeration to say that most of the information represents the external links of the website. Under normal circumstances, during the development process of the website, these related domain information must be added. But under normal circumstances, if the website is about to be demoted, countless amounts of this information will be deleted. If the webmaster thinks that it is still a small matter to adjust the search engine rules, he will face a fatal crisis. As a webmaster, it is essential to pay attention to changes in the amount of domain information in a timely manner.
Four: The snapshot date is repeated multiple times
Many people say that the snapshot archive website will be demoted, but we have to keep an eye on it. For the same website, different keyword snapshots and homepage snapshots can be separated. We cannot categorically say that the website with the snapshot rolled back is a downgraded site. So how to judge from snapshots that a website is about to be downgraded? Here we assume that websites whose snapshots are rolled back for more than half a month are likely to be downgraded. In other words, repeated rollback updates of snapshots are indicators of stable weights.
Five: Borrow third-party tools
In recent months, a "Baidu weight query" tool has become popular, such as "Aizhan and Bole.com" have such a function. Later, the famous webmaster home also launched this function, although the data is not It does not necessarily come from Baidu and is not authoritative. But it can be used as a reference. The weight of the website is mainly judged through the website's included information and snapshot ranking. For a website that is about to be demoted, its "number of queried items" will definitely decrease dramatically, or the ranking of related words will drop significantly.
Six: Website traffic calculation
If you are not sure whether your website will be downgraded through the above points, you might as well check the recent traffic of the website. If the traffic still maintains a constant development, then just treat the above problems as a joke made by the search engine. Traffic query, of course, can exclude weekend data, which is the most accurate.
A website's devaluation cannot be traced without trace. Don't wait until something comes to light to figure out how to restore its weight. The author believes that the best way to solve any problem is to kill it before it has any consequences. The same is true for the fluctuation of website weight. If the webmaster can grasp these rules of the search engine, will he still worry about being demoted? Of course, it also depends on whether he can identify the cause and solve the hidden danger in time after discovering the problem, otherwise everything will be in vain.
Summary: "How to prevent being demoted by Baidu?" This is a rule drawn from the daily work of http://www.faste.com.cn/ . I hope it will be helpful to webmaster friends.
Editor-in-Chief: Su Su Author's personal space