Most of the articles on Mudou Blog are original, so their inclusion in Google has always been ideal. Currently, an article can be included by Google within three hours of publishing. However, Madou was a little slack in November last year, and his passion for blogging was not as strong as it was at the beginning. The time for blogging was not fixed, and his articles were no longer original. He often copied several copies from others at once. After slightly modifying the article and treating it as my own, the originality of the blog plummeted. As a result, the blog's inclusion and ranking in Google soon fluctuated greatly, rising and falling, causing the originally low traffic to directly become a daily personal flow. number of digits. During that time, I was really scared. I didn't know the reason yet, so I quickly searched for solutions on search engines. After reading a lot of information, I finally knew the reasons and solutions for this situation.
As a new website, we have not yet gained trust from Google, so we must understand Google’s criteria for judging high-quality web pages, and create and optimize blog content based on these criteria and combined with our own actual situation. An experience of searching for related articles made me learn that Google has an algorithm called Panda algorithm (Official introduction: More guidance on building high-quality websites). This is one of the algorithms released by Google in 2011. By analyzing this algorithm Through research, I found the reasons and solutions for blog inclusion.
Judgment criteria for the Panda algorithm:
Google Panda's main judgments are based on clickstream (Clickstream), page content (page content) and link profile (link PRfiles). As long as it performs well among these three, it will not be classified as a superficial website. Judging from a large amount of analysis, the current applicable level of Google Panda is the web page level and has not been refined to the keyword level. At the same time, a large number of low-quality pages will also have an invisible impact on the entire site. Therefore, we can see that Google attaches great importance to the authority of the website, the originality of the content, and the trust of users. We can optimize and build blogs based on these.
Key elements to improve page ranking:
1. Optimization of articles
In order to prevent our blog from falling in the long-term rankings, it is necessary for us to become as much of a news source as possible. This is definitely a very important element, because once you become an industry news source, your site will naturally be regarded as an authoritative site by Google. Regarding the content of the web page, I have the following suggestions:
⑴The byte limit. I heard that this has been confirmed in foreign countries. They believe that the bytes of an article cannot be less than 200 bytes, otherwise Google may think you are cheating, thereby limiting its ranking. If converted into Chinese characters, the number is about 50-100. (Most of the articles in Mudou Anthology do not reach this number, so it seems I have to take it easy.) Please pay attention to this. Reference: What article length is most beneficial to SEO.
⑵ Frequency of article updates Update your site frequently, no more than 3 weeks at most. Think about it, even Lu Songsong, a great figure in the blogging world, insists on updating his blog every Monday, Wednesday and Friday. If you are not an awesome person, what reason do you have to be lazy? Mu Because it is winter vacation, Doudou is updated almost every day.
⑶ Be as original as possible. Your articles must be authoritative and creative. To put it simply, it means that no one has it but I have it. Don’t waste time, energy and blog space in order to increase search engine inclusions, because Google’s algorithm can already determine it from the source. Whether it is original or not, even if your included volume improves the ranking of your webpage, it will still not rise, and the traffic will not increase substantially.
2. Make cross-links between articles within the blog
As we all know, Google's search process is divided into deep search and extensive search. Only when you make cross-links between web pages so that search engines can better index your site, can search engines give you a high weight.
What I advocate for this is a chain structure, which displays links to related articles below the article. This effect helps improve the user's reading experience and indexing level.
3. Blog content must be relevant
According to research, search engines are now able to independently identify your topic and the research direction of your webpage. Therefore, when designing and planning this blog, we must plan the direction of the blog's articles (Mudou blog suffered greatly from this, and the blog now reads It seems a bit confusing, and I can't tell the main direction of the blog at once. It's too complicated. I hope everyone can learn from it.) There must be some direct and indirect connections between them. Then such a design has the potential to increase the intensity of your theme.
Conclusion:
The above is the SEO knowledge learned from Mudou Blog. There are definitely shortcomings. You can apply and learn according to your actual situation. Search other articles on the blog site and you may find surprises(^o^)/~( http://www .mudou.org )
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