The higher the weight of the website, the higher the quality of the friendly links it exchanges. This is an inevitable rule of website optimization. However, how should a new website that has just started to exchange for suitable friendly links? Many webmasters are confused about this, and often choose friendly links unintentionally and randomly, which ultimately leads to the overall trust of the website being PSS by search engines. In this regard, the A5 optimization team ( http://SEO.admin5.com ) makes the following suggestions to help webmasters find suitable and reasonable links.
1: Only similar exchanges are made
Any website, whether it is a new site or an old site, when exchanging friendly links, must first abide by one principle: only exchange links for similar websites. It is difficult for new websites to find suitable link partners, so they often exchange links regardless of category. In fact, there are too many exchanges on such websites, especially in the early stages of the website, which is of no benefit to the "ranking" of the website, unless it is a one-way link.
Two: No cross-connection
There are often some webmasters doing "cross-connection" exchanges, such as: "Your site A links to my site C, and my site B links to you." In fact, what it really cares about is station C, not station B. Station B functions as a link factory. Do you still expect that a website that he has abandoned will bring you much benefit? Exchanging links like this is undoubtedly a matter of personally building the website into a link factory.
Three: About the number of links
I often receive messages from some webmasters: "My website is PR*, how about exchanging links with your website?" A webmaster of a new website must be very happy. There is no PR on his website. There are high PR websites that come to you for links. But when the webmaster looks at the PR level, he should also check the number of friendly links output by the other party. For example: if the input volume of a PR3 website is more than 40, it will basically be of no use. What is the use of exchange? Nowadays, many PR5 websites have 100 or 200 links for sale. What is the use of it? ?
Four: About website quality
Don't judge the quality of a website just by its inclusion and PR, because everything you do should be "matched". A website with high authority will not find you a new website to link to, unless the pie really falls from the sky, or The vast network you have. When exchanging friendly links with a new website, you should pay more attention to whether the other party's website has development potential, what its current quality is, whether it has been fully optimized, and whether the construction of external links to the content is timely and excellent. If you encounter this kind of website, then exchange them, and your weight will often be increased by the same amount in the end.
Five: Beware of link scams
There are too many villains committing "link" scams in this era, and webmasters have to guard against them. The commonly used measurement is: robots.txt blocking. For specific knowledge, please see the detailed discussion in "A5 Optimization Team: Beware of Link Scams and Understand the "ROBOTS" Standards". Secondly, it also includes some low-quality withdraw links, jump links, etc., but the main methods will be exposed in some "webmaster tools". It is recommended that webmasters check friendly links in a timely manner.
Six: Replacement of friendly links
Although friendship links are not just links but friendships, they are only based on the premise of "equality" (or you are really friends). Once this premise is broken, links must be replaced. Only in this way can the weight of a new site be gradually increased. Always pay attention to your own friendly links. The author recommends eliminating links to websites whose snapshots for one consecutive week are more than half a month ago. Such websites are basically guaranteed to have been demoted.
Okay, the above is some planning suggestions from A5 Optimization Team/He Guijiang ( http://www.zhihuiseo.com ) on how to exchange suitable, reasonable, and conducive links to website development for the new site. A5 Optimization Team: SEO diagnosis in one step , shape the best optimization point of the website!
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