The higher the weight of the website, the greater the traffic it will receive. This is an eternal truth, so the webmaster should keep in line with the weight of the website given by the search engine during website construction. The website weight is as high as the sky, which is the most proud thing for webmasters, but it seems to have overlooked a question. Is it really impossible for a low-weight website to obtain high traffic? Today Binary will make a personal analysis and summary based on some of its own practical experience. If there is anything wrong, please discuss it through discussion.
1: Traffic trend analysis
If you want to get traffic, as a webmaster, you must understand the specific traffic trends on the Internet. The first type: traffic controlled by major search engines, 80% of which is Baidu (domestic); the second type: direct click traffic; the third type: traffic opened after users collect or recommend it, these three traffic channels form a The basic traffic source of the website. The following figure is a one-day traffic analysis chart of one of Binary's own websites:
The site had 914 IP addresses that day, of which 386 came from search engines, accounting for 42.2%, while the other 57.8 were composed of "external links" and "direct access". What kind of current situation does this illustrate? Although the traffic is not a lot, only about 1000IP, the main source does not completely rely on search engines. Even if the website leaves the search engine, it can still maintain good operations, and as time goes by, the website traffic will one day reach a broader stage. Because we can also see from the way that the loyalty brought by "direct access" is much higher than others. If these IPs are used in a forum, I believe that even without the support of search engines and the introduction of external links, the website can still develop vigorously. Having loyal users is a treasure!
Two: How to get traffic
However, for an early-stage website, there are no huge external links and no visits from loyal users. It can only rely on search engines to consolidate traffic. After that, it can further expand its development context and gradually get rid of the reliance on search engines. rely. So how do low-authority websites get traffic?
When the market share is saturated, don’t expect to create those eye-catching keywords, one word can bring thousands of traffic. Although full of temptation, it is simply unrealistic for new sites. Otherwise, no matter how hard you try, all you will get in the end is nothing. There are two reasons:
1. The development model is restricted. Some types of traffic are indeed considerable and competitive, such as local websites. But also not all webmasters can get involved, not because of anything else, but because the development model is restricted. For example, if an individual builds a portal site, most of the final results will be giving up after waiting for it to become deserted.
2. Lack of reserve forces. Most of the websites now do not have the right vision to develop a certain industry or cause, but because of their own lack of ability or inability to meet basic material requirements. If these two points can be satisfied, the development of the Internet will definitely become more controversial.
So in the end, we came to the conclusion that if a low-weighted website wants to gain traffic, it is easier to succeed in a small field and a large market, instead of blindly focusing on increasing the weight of the website, and in the end it will end up in vain. So how to get started with the so-called "small field and big market"? The author believes:
1. Explore the potential value of the market. Don’t think that the development space of the Internet is saturated. In fact, so many geniuses are noticed every once in a while. Who would have thought many years ago that a navigation could be worth tens of millions, but someone did it. Years later, who would have known that "weibo.com" could be worth so much? But someone did it. There seem to be so many accidents, but there are so many historical inevitabilities. There is still a lot of potential value in the market, will you be next? The weight of the website may be low, but if you really tap into these values, those weights really don’t matter.
2. Economic marginalization development. Our inability to possess the core competitiveness of the Internet does not prevent us from creating a new competitive force. For example: Some people have made a fortune doing CMS programs because they have core technologies, but even people without a base can make a fortune by reselling website templates. The difficulty of both is obvious, but in the end they both achieve the same goal.
3. Good at taking advantage of opportunities to cooperate. Every stream has a dream, longing to embrace the sea one day, but by its own strength, it will never realize that dream. For example, a single website may receive less traffic, but what if it forms a group? The simple truth is that Baidu has huge traffic, but not all traffic comes from "baidu.com" and "zhidao.baidu.com", "tieba.baidu.com", etc., finally achieve a traffic flow.
4. Cover the corners and dig the bases. Tianmao.com was just born a few days ago, and what followed next: tianmao123.com, tianmao189.com, and tianmao111.com all became popular. What kind of current situation does it illustrate? Poaching corners and poaching, the Internet is really full of opportunities, we might as well take advantage of others and we can also benefit.
Today Binary Network/He Guijiang ( www.gxzt007.com ) does not analyze how to mine long-tail keywords, improve user loyalty, etc. from a technical perspective. It mainly talks about an idea. As a webmaster, if you can really understand these, traffic does not necessarily require search engines. Small fields, big markets, and even more so, we must survive in the cracks. If we work together, we will succeed. We missed the opportunity to get a head start, but the opportunities are still there.
Editor in charge: Chen Long Author Binary Network's personal space