Links are an indispensable factor for a website. It can be said that the entire website is composed of links. After reasonable links, users can reach the desired page, so increasing user stickiness, increasing PV, and helping to increase user experience. In this way Baidu will also favor your website. Over time, the weight of the website will gradually increase, and the ranking will naturally be higher. Today chongSEO will talk about how to use Chongchong software to make links. Let’s take a look. The links that chongseo said are divided into two parts, one is the link optimized on the site, and the other is the link optimized outside the site.
1. In-site links
1. Try to use anchor text links
Since anchored text links help search engines crawl the website, it allows search engines to know what role this link plays and to link to the content of the next linked page. Therefore, in general, we have to use this kind of link. , but sometimes in order to increase user experience, links such as Flash, image links, and js calls must still be used. In the opinion of search engines, image and FLASH links are inferior to anchor text links, because anchor text links are directly equivalent to voting, telling search engines the importance of this link, making it easier for search engine websites to count certain website keywords into the ranking algorithm, and pass them on Submit PageRank to increase its weight and improve its ranking.
2. Website pages must be linked to
As we mentioned earlier, the entire website must be linked. If a website does not have a link, then users will not be able to browse it normally, and it will be difficult to obtain a higher weight and website keyword ranking. Therefore, before we build the website, we must allocate links to each page of the website, which links are more important, which links are secondary, and even which links only give links but do not transfer weight. This will easily lead to the loss of website page weight. It can also increase the score given by search engine websites to the website. In addition, in important positions, add some eye-catching styles to links, such as bolding, adjusting the size, etc. to increase the PV of the website, so that users can better click and browse the page. In this regard, we can use Chongchong to publish the history record function, and then turn on the software serialization parameters, so that the entire website articles can be linked when publishing articles. In addition, we can also use Chongchong to modify the link CSS style to increase the stickiness of user browsing. You can read the method in the article "Methods for Chongchong Software to Build Internal Links".
3. Anchor text links contain website keywords
This sentence has two meanings. First, you can add some long-tail keywords or related keywords of the website to the title of the article, which makes it easier for users to browse and can also rank the long-tail keywords related to the website. Second, you can add some long-tail keywords or related keywords to the article title. It is to try to have the anchor text link of the main keyword of the website appear in the article, such as the word forum group posting of www.chongseo.com . This anchor text will appear in articles related to long-tail words and point to the homepage of the website. Earlier we used Chongchong to add keywords to keyword groups. Then when we publish, we only need to enable the link function to realize that keywords appear in the article. In addition, if long attribute keywords appear in the article title, we only need to add the long attribute to the keyword group. , it can be achieved without filling in the link address.
2. Off-site links
1. Try to use anchor text links for external links.
Anchor text plays a very important role in external links. I believe that chongseo doesn’t need to go into details. Everyone understands the reason. Therefore, we try to use anchor text links when publishing links. If necessary, we should also use hyperlinks. , that is, a URL link. Again, a text URL is used, but website keywords can be added in front of the text URL, such as Taobao women's clothing, which can also be recognized by search engines. These are also very easy to implement using Chongchong software. You can learn about the detailed methods in the article "How new Chongchong friends should send external links with Chongchong software".
2. Diversity of external links
External links are not only for forums, but also for current blogs, classified information, logs, comments, bookmarks, and favorites. In the past, when there was no software, we could only do it manually bit by bit, but now We have Chongchong software, we must make our external links the best, firstly, they must be complete, and secondly, they must be precise. This requires everyone to continuously crawl the URLs, organize and subdivide them, so that we can do The number of linked resources is gradually increasing, making it easier to link to other sites in the future.
The above is chongseo’s opinion on links. In fact, it is relatively easy to use Chongchong software. If there are any shortcomings, you are welcome to correct and criticize. Thank you. If you have any inquiries on Chongchong software, you can join our pre-sales group: 147740579. For consultation, you can also add me at QQ12787396 for consultation or software problems.
Editor in charge: Chen Long Author's personal space at chongseo.com