In the process of website optimization, we often encounter the reasons for website ranking fluctuations. This is a very depressing thing. For such a problem, no one has a good solution because it is difficult for us to truly analyze it. The reason for this phenomenon may be that the pace of analysis will be half a beat slower. This kind of SEO is very tiring, so today our A5 Webmaster Network SEO team ( http://seo.admin5.com ) will provide you with a solution to this problem. From the perspective of SEO diagnosis, analyze the reasons for website ranking fluctuations and corresponding countermeasures.
Most webmasters have a very correct understanding of the reasons for website ranking fluctuations. However, from our most professional and serious attitude, when we encounter a problem, we need to study the root cause carefully, so that we can continuously improve the website. Do a good job in SEO diagnosis. From the perspective of SEO diagnosis, we cannot just limit ourselves to the impact of some details on website ranking fluctuations, but should understand from a global perspective what factors will have an impact on website rankings. To sum up, there are the following three points: 1. The website server is unstable; 2. The external links of the website are unstable; 3. The website inclusion is unstable.
1. The website server is unstable
The stability of the website server has a great impact on search engine indexing, inclusion, and sorting. For search engines, it has the responsibility and obligation to recommend the best content page to users. If this page has good content , but it has been unable to be opened. Such a page will not occupy the top ranking for a long time. Therefore, in the "Baidu Search Engine Optimization Guide 2.0", we will see Baidu's high requirements for the server. Baidu also provides the majority of websites with Much longer advice:
A. Choose a powerful regular space provider
B. Ensure user access speed and stability
C. Decide which space (server) to purchase based on the size of the website and the services to be provided.
D. Select access providers based on user group distribution
In addition, when choosing a server, you must choose a trustworthy server provider, because even leading server providers such as Wanwang, in order to make money, will sell users some seemingly good but actually hidden dangers due to business needs. Although the server provider has technical shortcomings, it can help you solve the problem quickly because it has few users.
2. The external links of the website are unstable
Everyone must be deeply aware of the instability of external links on websites, because external links sometimes increase and decrease sharply during Baidu's weekly updates, monthly updates, or major updates. If you encounter such a phenomenon, you must pay special attention to it. , of course, this phenomenon is generally caused by some forum blog accounts being deleted during the SEO optimization process, or by one's own cheating methods that add a lot of external links in a short period of time and then delete them later.
The problem of website external links is actually easy to solve, that is, to fundamentally change the concept of SEO: 1. To do reliable SEO, build external links according to white hat SEO methods as much as possible, because this is the most effective and also The most stable external link building techniques, such as soft article external links, forum signature external links, blog external links, etc.; 2. Do a good job in planning and sustainability of SEO external links. Good webmasters need to cultivate their own external link resources. Make a daily external link plan, and then carefully control the external link publishing account to allow the external links to grow steadily.
3. Website inclusion is unstable
Website inclusion has a great impact on the weight of the website. The more a website is included in the same industry, the higher the evaluation of it by search engines can often be considered. If the inclusion of our website will fluctuate, the impact on the weight will definitely be It's huge. Inclusion, one is the issue of originality, the other is the value of the content, and the other is the issue of page access speed. These three aspects restrict the amount of page inclusion. All three aspects address website inclusion from the perspective of search engines.
In fact, it is not a hard requirement to be original or not. When we are working in an industry, due to lack of knowledge or narrow knowledge, we cannot be original. At this time, we need to be pseudo-original and build on the original basic knowledge. Make changes on it and strive to make the pseudo-original as original as possible.
Whether the content is good or not, the key is whether it provides users with the information they want. Good information must have high visits and dwell time. Such good content will be recommended, the value will be reflected, and the ranking will naturally be good.
Page access speed is related to the server and page program. A good server will definitely get good access speed, but the complexity and error code of the page program may restrict access. In addition, you should also pay attention to the amount of information on the page and try to control it as much as possible. The range that a spider can withstand makes it easier for the spider to grab.
Generally, by doing SEO diagnosis in these three aspects, you can determine the reasons for website ranking fluctuations, but there may also be some details that will affect the website ranking fluctuations. In the following article, A5 Optimization Team ( http://seo.admin5. com ) will tell you in detail the detailed factors that affect website rankings. Guizhou Tourism Network http://www.gzlx.com
Editor-in-Chief: Yangyang Author A5 Webmaster Network SEO Team's personal space